SCD 2026: What to expect at Shopware Community Day 2026 on June 10

On June 10, 2026, Shopware Community Day 2026 (SCD 2026) will take place at Confex Cologne, bringing together merchants, partners, developers, and digital visionaries from across the ecosystem in one place.

In this article, you’ll discover what to expect at SCD 2026, which speakers and sessions are on the agenda, and why this event stands out from other industry conferences.Select 40 more words to run Humanizer.

SCD 2026 in Cologne – where the Shopware community comes together

Last year more than 1,300 guests from around the world came to Cologne. Those who attended remember not only full stages, but conversations in the foyer, spontaneous discussions after sessions, and networking between the main stage, masterclasses, and the food trucks.

“Thanks to that overwhelmingly positive response, the event is returning to the Confex at Koelnmesse in 2026. The venue’s modern, open architecture once again provides the ideal setting for the largest Shopware community event,” says Martin Gaubitz, Vice President Marketing Europe at Shopware.

Five program tracks and hands-on insights into the future of commerce

The agenda for Shopware Community Day 2026 is now live, showcasing the wide range of topics shaping this year’s event. Key focus areas include AI, Agentic Commerce, Complex Commerce in both B2C and B2B, cloud, performance, payments, personalization, and data-driven business models.

The program is divided into five tracks:

• Main Stage

• Tech Stage

• Commerce Stage

• Masterclasses

• Shopware Deep Dives

While the Main Stage focuses on visionary keynotes and panel discussions, the Tech Stage dives into technological developments and future architectures. The Commerce Stage brings practical strategies and real-world success stories from the Shopware ecosystem to the forefront. Masterclasses and Shopware Deep Dives complement the agenda with even deeper insights into product development, architecture, and best practices.

Most sessions will be held in English. In addition, live AI translations are planned for the Main Stage, Commerce Stage, and Tech Stage.

One of the opening highlights: Sebastian Hamann, Founder and Co-CEO of Shopware, together with additional Shopware experts, will share insights into the future of digital commerce on the Main Stage – from AI and Agentic Commerce to Complex Commerce and the role of open, scalable platforms and intelligent services.

AI, B2B, and Agentic Commerce: Program highlights at SCD 2026

This year, SCD once again brings speakers from across commerce, technology, consulting, and research to Cologne – including experts from OpenAI, ECDB, IFH Cologne, Trusted Shops, Pöppelmann, JACOB Elektronik, camel active, Paulmann Licht, and many more. Here’s a preview of some of the sessions on this year’s agenda:

OpenAI Masterclass

Tilman Resch from OpenAI will share insights into the current state of AI, upcoming developments, and the growing visibility of brands and merchants within LLMs – including practical opportunities for businesses and merchants.

AI and Agentic Commerce

On the Main Stage, Sabrina Engling from Trusted Shops, Patrick Scherr from JACOB Elektronik, and Jimmy Schoonenberg from camel active, together with Shopware, will discuss how AI and automation are transforming everyday commerce operations.

Complex B2B Commerce

Sergey Orlov from BPW Aftermarket Group Germany and Simon Rabente from Webmatch will share how a highly complex B2B project with millions of SKUs, multiple ERP systems, and demanding requirements was implemented using Shopware 6.

Narratives in the AI era

Efe von Thenen, CEO of “Besser werden,” explores why long-term success in the age of AI depends not only on technology, but also on clear positioning and strong narratives.

Leadership in Commerce 2026

Christiane Secker from WildeGroup, Sabrina Hennig from BÖRLIND, Annika Priemer from Stadtparfümerie Pieper, and Laura Kremer from Kandu will discuss leadership in modern commerce environments shaped by ambitious goals, increasing complexity, and healthy teams.

Practical relevance also remains a key focus across the Tech Stage and Shopware Deep Dives – covering topics from Composable Commerce and Shopware PaaS to AI-supported software development and technical deep dives into performance, caching, and future content systems.

You can explore the full speaker lineup and detailed timetable on the SCD website.

More than content – real community and Shopware spirit

What truly makes Shopware Community Day special can’t be captured by agenda items alone.

SCD 2026 creates space for exactly these kinds of connections – between merchants and agencies, developers and strategists, partners and product teams.

Tickets are still available

SCD 2026 is just around the corner – but a limited number of tickets are still available. Don’t miss your chance to join the Shopware Community Day and connect with the Shopware ecosystem in Cologne.

These are the current ticket options:

• Merchants: €199

• Partners, agencies, and technology providers: €499

You can find all details at scd.shopware.com.

What’s included in your SCD ticket

With your ticket for Shopware Community Day 2026, you’ll receive:

• Access to all talks and panel discussions across three stages

• Participation in masterclasses (subject to availability)

• First-hand insights into the latest Shopware product updates

• Access to the exhibitor area

• Live demos and personal consultations with partners and Shopware teams

• Food and beverages throughout the entire event day

• Access to the aftershow party

• Networking with the entire Shopware community

What you’ll gain beyond access

Want to get a first impression?

If you haven’t experienced the atmosphere of Shopware Community Day yet, it’s worth taking a look at the highlights from 2025.

In our recap blog post, you can get a feel for last year’s event. Or watch our recap video below: