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Shopware is recognized in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

Shopware is recognized in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

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We have been recognized again by Gartner! We' re thrilled to announce that Shopware is included in the Gartner® Magic Quadrant™ for Digital Commerce for the third year in a row. Read here what's behind it and how the report can help decide on an ecommerce platform.

A brief introduction: Gartner Magic Quadrant and its relevance for the ecommerce industry

If you're part of the digital world, you might already be familiar with the name Gartner. If not, we'd like to give you a brief introduction: Gartner, a firm based in Stamford, Connecticut, USA, delivers actionable, objective insight to executives and their teams. [1]

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of__ evaluation criteria__, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view[2]

In the report, vendors are recognized based on their completeness of vision and their ability to execute. In addition, the report discusses the strengths and cautions of all vendors named. Hence, we feel it provides ecommerce executives with guidance and a helpful basis for strategic business decisions. For example, the report helps to evaluate ecommerce software providers and thus to choose the right digital commerce platform. Wondering how exactly this works? Read on! [2]

How does a Gartner Magic Quadrant work? 

A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct:

  • Leaders
  • Visionaries 
  • Niche Players 
  • Challengers

This year, Shopware is recognized in the 2022 Gartner® Magic Quadrant™ for Digital Commerce for the third time in a row. “Gartner defines digital commerce platforms as the core technology that enables merchants to purchase goods and services through an interactive and usually self-service experience.” For more information on how Gartner defines a digital commerce solution, click here. In addition to the positioning in the Magic Quadrant, Gartner describes the companies and their strengths and challenges as part of a detailed report. [2] [3]

How do I use the Gartner Magic Quadrant for evaluating a digital commerce platform? 

“Use a Gartner Magic Quadrant as a first step to understanding the technology providers you might consider for a specific investment opportunity. Keep in mind that focusing on the leaders’ quadrant isn’t always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market leader. It all depends on how the provider aligns with your business goals.” [2]

As a graphical competitive positioning of four types of technology vendors, the 2022 Gartner Magic Quadrant for Digital Commerce helps you specifically with the following: 

  • Get quickly educated about a market’s competing technology providers and their ability to deliver on what end users require today and in the future.
  • Understand how digital commerce providers are competitively positioned and what strategies they are using to compete for end user business 
  • Compare a technology provider’s strengths and challenges with your specific needs. [4]

Looking for ecommerce platforms? This report will help! 

How was Shopware positioned in the report?


Shopware is recognized by Gartner as a Niche Player for the third year running. We believe a major contribution to the improvement was probably made by the rapidly advancing product maturity of Shopware 6 and unveiling of Shopware Cloud, as well as innovative key features such as around__ omnichannel commerce__. For us, the recognition shows that we've moved another significant step forward, particularly regarding our efforts to pursue our vision! Want to know more about Shopware’s positioning? Get the report and find out what makes Shopware a part of the 2022 Gartner Magic Quadrant. 

What does the recognition in the Gartner Magic Quadrant mean for Shopware?

It's a great honor for Shopware to be included in the Gartner Magic Quadrant. Achieving this for the third consecutive year makes the recognition even more gratifying.  


In addition, we feel the Gartner Magic Quadrant offers vendors the opportunity to identify potential that they have not yet exhausted. Since this year's research by Gartner, several aspects have been identified and already put into action by Shopware. For example, to move forward with our__ internationalization__, we opened our very first US office in New York City, thereby strengthening our transatlantic representation. Additionally, we unveiled our PaaS (Platform as a service) solution in Cloud & Automation.   

Especially in this historic year, we feel we're on the right track. Our new partnership with Carlyle and PayPal gives us an important boost in this regard, and we will not stop getting a little better every day. Once again, we believe this recognition proves that steady growth and performance go hand in hand with consistent recognition. Overall, we are extremely positive about the future and are working at full throttle to realize our vision. Would you like to go into more detail? Then it's worth looking at the__ report from Gartner®__!    

The Gartner® Magic Quadrant™ report provides helpful guidance in the evaluation of ecommerce platforms, including Shopware. See why Gartner® has recognized Shopware in 2022!

Get full report here


[1] https://www.gartner.com/en/about  
[2] https://www.gartner.com/en/research/methodologies/magic-quadrants-research 
[3] https://www.gartner.com/reviews/market/digital-commerce
[4] https://www.gartner.com/en/research/methodologies/magic-quadrants-research 

Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, Yanna Dharmasthira, 10 August 2022. GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [shopware AG].


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