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Generaxion – Shopware Agency for E-Commerce, Technology and Sustainable Growth

Generaxion helps companies design, develop and continuously improve high-performing e-commerce solutions based on Shopware. We combine strategic consulting, UX/UI design, technical development, SEO & GEO, tracking, analytics and performance marketing in an integrated approach – from initial concept and platform relaunch through to continuous optimisation and scalable growth.

As a Shopware partner, we have extensive experience with Shopware 6 and support both B2C and B2B companies in implementing individual and complex commerce projects. Our focus goes beyond the technical implementation of an online shop. We develop solutions that align with our clients’ business processes, target audiences and long-term growth objectives.

Our services include e-commerce strategy and consulting, Shopware 6 development, migrations and relaunches, custom plugin and interface development, ERP and PIM integrations, UX/UI design, performance optimisation and the long-term technical support and development of existing Shopware environments.

We have particular expertise in complex B2B commerce scenarios. We support companies with requirements such as individual pricing and customer structures, extensive product catalogues, customer-specific assortments, different user roles and approval processes, as well as the integration of existing enterprise systems. Our goal is always to translate complex business processes into intuitive and efficient digital customer experiences.

Another key area of expertise is the measurement and data-driven optimisation of e-commerce platforms. We help companies establish reliable tracking and analytics infrastructures – ranging from web analytics and consent management to server-side tracking and the integration of relevant marketing and advertising platforms. This creates a robust data foundation for optimisation, attribution and automated campaign management.

Our expertise in SEO and GEO (Generative Engine Optimization) enables us to take a holistic approach to organic visibility. Traditional search engine optimisation and optimisation for AI-powered search and answer engines are always considered together. Technical SEO, content architecture, structured data, information architecture and the visibility of brands and products within generative search environments are incorporated into Shopware projects from the strategy and development stages onwards.

Our involvement also extends well beyond the launch of an online store. Our performance marketing teams develop and manage cross-channel paid media strategies across platforms including Google Ads, Microsoft Advertising, Meta Ads and Pinterest Ads. By combining platform and shop data with tracking, product feeds, audience strategies and conversion optimisation, we focus not simply on increasing traffic, but on generating profitable and scalable growth.

The result is a Shopware solution that performs technically, delivers a strong user experience and is designed from the outset for visibility, measurability and effective digital marketing.

We believe in long-term partnerships with our clients. Interdisciplinary teams across strategy, design, development, SEO & GEO, analytics and performance marketing work closely together to ensure that technical requirements and commercial objectives are considered as one from the very beginning.

Our Shopware and e-commerce expertise includes:

  • Shopware 6 development and consulting

  • B2B and B2C commerce

  • Shop relaunches and migrations

  • Custom Shopware solutions and extensions

  • ERP, PIM, CRM and third-party system integrations

  • UX/UI and conversion optimisation

  • Technical performance optimisation

  • SEO & GEO (Generative Engine Optimization)

  • Tracking, analytics and data strategy

  • Server-side tracking

  • Google Ads

  • Microsoft Advertising

  • Meta Ads

  • Pinterest Ads

  • Feed-based and data-driven e-commerce marketing

  • Continuous support, maintenance and development

Our goal is to build scalable digital commerce platforms together with our clients – combining technology, user experience, visibility, data and marketing to create sustainable digital growth.