Webmatch - Unleash your commerce possibilities

Successful E-Commerce with Shopware and Webmatch

Webmatch is a Cologne-based agency specializing in sophisticated e-commerce projects. We support SMEs, well-known brands, and international corporate groups in the conceptualization, implementation, and ongoing development of high-performance Shopware platforms.

In the Shopware ecosystem, we are a seasoned partner for everything from classic B2C and D2C shops to international B2B and B2B2C platforms featuring complex product data, custom pricing logic, dealer and branch networks, and extensive system integrations. We view ourselves not merely as technical service providers, but as long-term strategic partners who take a holistic approach to business models, processes, and technological requirements.

Our goal is to develop e-commerce platforms that not only impress at launch but also operate reliably, scalably, and profitably in the long run.

Services

We support Shopware projects throughout their entire lifecycle. From strategic planning, UX, design, and development to long-term operations, our clients receive all key services from a single source. We focus on pragmatic, scalable solutions that align with the business model and existing system landscape.

• Strategy, discovery, and requirements management
• Shopware consulting, audits, and modernization roadmaps
• UX, UI, and conversion optimization
• Shopware 6 development, relaunches, and migrations
• Custom extensions and B2B features
• Integration of ERP, PIM, DAM, CRM, middleware, and third-party systems
• Headless and composable commerce architectures
• Performance, security, and quality optimization
• Operations, maintenance, support, and continuous development

The result is platforms that do more than just function technically; they improve processes, reduce internal workloads, and create a reliable foundation for future growth. Experience with Complex Business Models

Our Shopware projects encompass, among other things, international platforms, dealer and partner portals, B2B shops with custom roles and pricing, omnichannel concepts, and solutions for extensive, complex product ranges.

We strategically combine the Shopware standard with custom extensions and reliably integrate the platform into existing business processes. In doing so, we avoid unnecessary complexity and prioritize an architecture that remains manageable in the long term.

Certified Shopware Expertise

As a Shopware Platinum Partner, we possess extensive project experience and hold over 40 active Shopware 6 certifications within our team. Close collaboration with Shopware and its partner ecosystem allows us to assess technological developments early on and provide our clients with well-founded advice on strategic and technical decisions.

Awards, Presentations, and Industry Engagement

The quality of our work has been recognized by accolades such as the Shopware Best Shops awards and the E-Commerce Germany Awards. Furthermore, we regularly share our insights at key industry events like the Shopware Community Day and the K5 Future Retail Conference. Through presentations, masterclasses, and practical case studies, we demonstrate—using real-world projects—how complex B2B, B2C, and B2B2C requirements can be successfully implemented using Shopware.

Webmatch is Part of the Friends Digital Group

Webmatch is part of the Friends Digital Group, Germany’s leading owner-operated digital agency group. The group brings together specialized digital service providers across locations including Cologne, Berlin, Frankfurt, Stuttgart, and Düsseldorf, alongside sister agencies such as Friendventure.

For our clients, this model combines the advantages of a specialized e-commerce agency with the capabilities of a larger corporate group. Webmatch remains the central point of contact for all Shopware and e-commerce matters. At the same time, we can strategically bring in additional experts from fields such as Strategy, Experience, Technology, AI, and Growth whenever needed. This allows us to assemble the precise team for each project that delivers the greatest added value—both technically and organizationally. Our clients benefit from deep specialization, streamlined decision-making, personalized service, and additional expertise that extends beyond agency boundaries.