Shopware: “Major Player” in the 2023-2024 IDC MarketScape for B2B Digital Commerce Applications

IDC 2023 PR EN-1200x460-px

NEW YORK (January 17, 2024)—Leading open source ecommerce platform Shopware announced today it was named a Major Player in the IDC MarketScape: Worldwide B2B Digital Commerce Applicationsfor MidMarket Growth 2023-2024 Vendor Assessment (doc #US50625723, December 2023). The Shopware 6 product has an API-first architecture and is perfectly suited for mid-market B2B companies with up to $250M in gross merchandise value.

IDC MarketScape is the ICT industry's premier vendor assessment tool, providing in-depth quantitative and qualitative technology market assessments of ICT vendors for a wide range of technology markets. This comprehensive assessment of market competitors, delivered in a full-length research report, and summarized in an easy-to-read graphical depiction, provides consumers with the critical information necessary to make their most important technology decisions.

“Shopware 6 is perfect for mid-market businesses looking for a solution that is full-featured, composable, cloud-agnostic and headless,” said Jason Nyhus, General Manager U.S., Shopware. “With over 20 years of experience in the ecommerce industry, customers are getting an experienced and committed partner for their business when they choose Shopware.” 

Shopware delivers cutting-edge solutions that empower businesses to excel in the digital commerce landscape, with customizable offerings designed to allow merchants to design and scale their products to create an optimal customer experience. 

Heather Hershey, Research Director, IDC Worldwide Digital Commerce

"Shopware's recognition as a Major Player in the 2023 IDC MarketScape for B2B digital commerce applications for midmarket growth underscores their commitment to delivering innovative solutions. With features such as Digital Sales Rooms and AI Copilot, Shopware 6 offers flexibility and scalability, making it a valuable choice for mid-market businesses."

Heather Hershey, Research Director, IDC Worldwide Digital Commerce

Shopware strengths, as recognized by the IDC MarketScape: 

  • Composable modular headless commerce: By leveraging APIs and SDKs, Shopware provides a modular and scalable platform that enables businesses to decouple the front end from the back end for headless deployments. Shopware's RESTful API-first design ensures seamless integration with other systems, while the cloud-native capabilities offer robustness and agility. Shopware provides CRUD endpoints, webhooks, and script injections to further extend the platform.

  • Unified commerce: Unified commerce is a term with many potential definitions in commerce; Shopware can competently cover each possible angle — B2B, B2C, B2X, and omni-channel (retail plus ecommerce) — either directly or via composable commerce API integrations.

  • Digital Sales Rooms: Shopware's Digital Sales Rooms enhance guided shopping, elevating the consultative experience with real-time interactions and seamless ecommerce integration. As part of the Beyond plan, Digital Sales Rooms offer interactive, no-code presentations with full cart and checkout functionalities. The feature supports 1:1 or group co-browsing sessions complete with video and audio streaming. Hosts can control customer navigation, add items to carts, and access real-time analytics about the engagement.

  • Flexible pricing and deployment options: Shopware does not penalize merchants for their success, maintaining a philosophy against arbitrary rate hikes as order volumes increase. After each contract year, the company reviews and adjusts the agreed transaction allowance for the coming year.

In the dynamic world of ecommerce, it is important to have a solution that can not only meet merchants’ needs right now but can adapt to the future of the industry as well. Shopware is committed to providing best in class solutions for digital merchants all over the world. 

Access the report exerpt to learn more about Shopware’s strengths. This in-depth analysis provides valuable insights into how Shopware's innovative approaches are driving growth in the mid-market. To learn more about Shopware's commerce solutions and to discover how they're already empowering mid-market businesses, click here for more insights and user experiences.


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal