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Shopware Professional Edition

For your unique brand presence with comprehensive service.

The Shopware Professional Edition is the ultimate solution for successful online commerce. Feature-rich and protected by manufacturer support, the Professional Edition is perfect for customers looking to grow their business from the bottom up. The platform is modular, expandable and customizable, making it ideal for small to medium-sized businesses.

Shopping Worlds Presets

Created and developed by Shopware, Shopping Worlds were designed to help you reach your customers on an emotional level and awaken their desire to make a purchase. Now with several free Shopping Worlds presets to choose from, this plugin makes working with this feature easier than ever and brings you a considerable competitive advantage. These presets come neatly packed with predefined image and text snippets, which can be individually customised following the usability known from Shopware’s backend. All images contained in the presets are licence-free and therefore available to use in your shop for absolutely no cost.

Customer Streams

Cater to your customers with individualised product offers using the new Customer Streams. With the new Customer Streams, you can filter your customers based on the criteria you define and present products that are perfectly tailored to their interests. Whether newsletters, vouchers or content on your landing page, streams will adjust to show content that speaks to your customer’s individual interests. Customer Steams work perfectly together with Product Steams.

Product Streams

Product streams draw your customers’ attention to specific assortments – assortments which you have already defined, behind the scenes, using conditions. For instance, you can present the latest products from a certain category (condition 1), of a particular manufacturer (condition 2), in a particular price range (condition 3), using a few simple mouse clicks. Product streams can appear at decisive points in your shop, such category pages, product detail pages or in shopping worlds. The highlight: product streams automatically update themselves. So when any new product meets the defined filter criteria, the system updates the stream without you having to lift a finger.

Subshops inclusive

Subshop licences are a direct part of Shopware’s core and integrated free of charge. Subshops make it possible to implement either large-scale projects with different language shops or quickly and inexpensively target groups, making it all the easier for you to build your ideal online shop.

More features

The standard version is packed innovative and unique features, giving you the basis for a sophisticated, straightforward and attractive online shop.

Modular basis

Shopware is modular and can be expanded using plugins and modules. “Start small” and add unlimited new features and functions to compliment the growth of your business.

Upgrades possible

Should you choose the Community or Professional Edition, you always have the possibility of seamlessly upgrading to the Professional + or Enterprise edition.

Exclusive features for this edition

With the Shopware Professional Edition, our exclusive features were designed specifically so that you can achieve advanced eCommerce. Take advantage of Storytelling, the Import/Export feature and of course benefit from our technical support.

Manufacturer Support

When you purchase the Professional Edition, you automatically receive a 12-month Silver Support subscription. For this period, you are entitled to full professional support, which includes a manufacturer warranty from Shopware. You also benefit from guaranteed response times, which are essential for “mission critical” situations.

  • Short guaranteed reaction / response times

  • All updates inclusive

  • Central overview of support history

  • Certified response from the manufacturer


Nothing lasts quite like a good story—a completely new and novel feature, Storytelling sends customers through personalized voyages in your online shop. Through engagement on a personal level, customers are able to develop completely individual ties with your brand.

  • Step-by-step delivery of a story

  • Build an emotional journey of discovery

  • Sideview & Quickview for seamless shopping

  • Brand reinforcement through individualization

Digital Publishing

With Digital Publishing, you can easily create dynamic banners, directly from your Shopware backend. Cut-off text or buttons that appear misplaced are now a thing of the past - now you have completely new design possibilities.

  • Placement of text and buttons on different layers

  • SEO optimized HTML text

  • Perfect compatibility with existing shopping worlds

  • Translate text directly with the help of integrated tools

Shopware ERP

The new Shopware ERP powered by Pickware offers you fundamental ERP functions in your Shopware backend. This powerful system is directly and freeofcharge integrated in the Professional and Professional Plus editions of Shopware 5.2. Therefore, you don’t need any interfaces or data duplication in other systems – all data is centrally maintained and managed in your Shopware backend. Furthermore this tool expands your shop by many useful features, which faciliate your daily work. This includes supplier management incl. ordering, stock overview, inventory maintenance, detailed analysis options and much more.

  • Supply & order management

  • Store management incl. log & rating

  • Returns processing

  • Evaluation of turnover, earnings, etc.

Shopware Professional Edition

For your unique brand presence with comprehensive service.