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Do you enjoy Shopware 6?

Experience all features with your own cloud shop and convince yourself!

  • Easy to set up
  • Start free of charge
  • Unlimited possibilities

Shopware 6

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For every business model - whether B2C or B2B

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High performance and scalability

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For ecommerce in the cloud or on-premise

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For diverse sales channels and frontends

More flexibility. Less complexity. One technology.

Shopware 6 is our answer to an increasingly complex world where connectivity and technology are rapidly advancing – and it becomes all the more important people remain at the heart of these developments.


The heart of your shop

Feel right at home with the administration from day one. Clear interface, intuitive navigation, outstanding user experience, consistent design: the new administration deliberately avoids complexity so that you can focus on what is most important to you – your core business.

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    Developed together with retailers

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    Minimal learning curve thanks to the simple and intuitive design

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    Based on Vue.js

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    Easily extensible

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Flow Builder

Ecommerce automation at the highest level

The Flow Builder is all about you, your business and your unique requirements. Simplify and automate even the most complex business operations –all in one place and without having to write a single line of code. Instead of sticking to pre-defined and limited business processes, you can be flexible to create individual workflows according to your specific needs.

Benefit from faster reaction times

Gain more control over your business operations

Save time and resources by implementing effective workflows

Adapt the Flow Builder to your business model: B2C, B2B or D2C

Remain flexible to pivot and scale your business anytime

Send data to API-based third-party systems with webhooks

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Rule Builder

Write your own rules

An eCommerce system should conform to your processes, not the other way around. With the Rule Builder, you can create flexible rules to customise prices, shipping costs or content.

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Global logic

Once a rule has been created, it can be applied to any number of scenarios.

Save time & resources

Map even highly complex processes without any programming effort.

WYSIWYG for business models

Intuitive and sophisticated UI makes it possible to easily define rules with conditions and dependencies.

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Example #1

Customers who bought X get Y as well

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Example #2

Configurate a sale with sales channels

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Example #3

Same day delivery for premium customers

First Run Wizard

Step by step to your shop

The First Run Wizard guides you through the initial setup and configuration of your shop. You can easily select and install language apps and get an overview of helpful recommendations for other useful extensions.

Sales channels

Sell where your customers are

Whether classic online shop, social media platform, marketplace or POS, with Shopware 6 you can control every sales channel centrally from one solution. Effortlessly list your products on the channels that are relevant for your target groups.

Sales channels can differ in assortment, currencies and languages. In addition to the default channels, you can use the API to create custom connections and effectively reach your customers wherever they are.

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  • Instagram


  • Facebook


  • Voice Commerce

    Voice Commerce

  • Google

    Google Shopping

  • CarCommerce
  • Internet of Things
  • Popup-Store
  • Services
  • Wearables
  • Smarthome
  • + many more

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Properties and variants

Product management made easy

Managing product variants has never been easier. Every conceivable property – whether size, weight or colour – can be catalogued and maintained from one place. Properties can then be applied to the product level to generate variants of any complexity.

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Variants are generated dynamically

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Complete control: Override individual inheritances

Product Streams

Dynamic product catalogues

With Product Streams, you can create dynamic product catalogues using flexible filter criteria. The streams automatically update after being created, e.g. when new products are added to the shop that match the filter criteria of the respective stream.

Shopping experiences

Where content & commerce unite

With Shopping Worlds in Shopware 5, we ushered in an era of emotional shopping in ecommerce. The successor, Shopping Experiences, improves upon this underlying idea to bring about the ultimate fusion of content and commerce.

For the first time, Shopping Experiences makes it possible for customers to have a unified shopping experience across channels, regardless of content or end device. For the retailer, creating Shopping Experiences comes intuitively and requires no design affinity or prior technical knowledge.

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Easy to use thanks to intuitive usability

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Flexibly design any number of pages: Landing pages, category pages, product detail pages, listings etc.

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Manage different content for individual sales channels

"With Shopware, we are able to advance the integration of content and commerce with Shopping Worlds - and authentically reach our customers and convince them of our products. Thanks to great usability, content from the brands can be maintained and our IT team can focus on the development of new features."

Joachim Franz-Höfle
Joachim Franz-Höfle


Search Engine Optimization (SEO)

Integrated SEO functions

Shopware 6 comes packed with a number of valuable features for search engine optimisation. With rich snippets, breadcrumbs, meta and canonical tags, your shop is well prepared for organic search.

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Clever marketing for your shop

The Discounts & Promotions module is a powerful tool for boosting your sales. The popular marketing tools are easy to manage in administration and can be individually activated per sales channel. As a condition you can assign a campaign to certain target groups, shopping baskets, or orders. Using this flexible feature, you can also define group & set discounts, discounts on shipping costs, fixed price discounts and individual discount codes.

Media management

Next level media management

Content and commerce made easy – this is your central library for storing, organising and retrieving digital media of any kind. Designed to facilitate your daily workflow, this module is clearly structured and can handle large amounts of data without compromising performance.

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Automatically sort your media by the appropriate categories

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Stay organised by adding unlimited unique keywords

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Broad set of sorting, filtering and search options

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The administration always shows you where your media is currently being used

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New technologies

The foundation for tomorrow's eCommerce

Shopware 6 uses Symfony as the standard framework, while the administration is completely based on Vue.js. In relying on technological standards, we’ve made it even easier to work with Shopware – while reducing dependency on specialised knowledge. Our goal is to make it as comfortable as possible to get started with Shopware by providing you with various resources, completely free of charge.

To the developers page
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Project components

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Open Source

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API first

Unrestricted flexibility

We want commerce to take place where people are; independent of place, time and end device. Following to the API-first approach, Shopware 6 provides retailers with the technological foundation to effortlessly build retail strategies across channels and devices.

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Shopware 6 Storefront
Frontend possibilities

Unlimited flexibility

The Shopware 6 storefront is based on the Bootstrap framework and uses Twig as the template engine, bringing many advantages for merchants, web designers and developers:

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    Lightweight and fast storefront

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    Works perfectly on all end devices

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    Reduced costs & effort required to make customisations, thanks to being built upon basic code & development standards that can be easily and widely used

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    Flexible basis for creating your own custom themes

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    Clear product presentation – filter according to properties and variants

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    Numerous sorting options for product lists in the storefront

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    Customer ratings can be handled conveniently in the administration and easily published in the storefront

Progressive Web App

Shopware PWA

A PWA framework – built with proven technology and seamlessly integrated in Shopware 6

The Shopware PWA was designed and developed together with Vue Storefront to offer you an innovative and flexible frontend for Shopware 6. The Shopware PWA is powerful, reliable, and compatible with numerous Shopware 6 features.

What makes Shopware PWA unique:

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Quick integration

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Modern tech-stack

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Unrestricted creativity for frontend developers

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Made for Enterprise-level complexity

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The Framework of Shopware PWA
Shopware Markets

Start selling on eBay and Amazon

Shopware Markets is our answer to integrating different sales channels. With this Shopware service, merchants succeed in seamlessly connecting to the marketplaces Amazon and eBay. The process of transferring data is made as simple as possible - for less work and a lot of comfort.

Easy connection of eBay and Amazon from the Shopware 6 Admin

Automatic transfer of product data

Simple mapping of Shopware categories, properties, and units of measurement

Synchronisation with existing marketplace products

International Marketplaces supported

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Online trade without borders

Expanding into new markets is a major opportunity for growth – but it comes at the cost of added complexity. In developing Shopware 6, we focused on the international application of the system. This means that retailers will have to overcome fewer hurdles when it comes to internationalising their business; a topic which encompasses much more than just translations. This is where Shopware 6 comes in, offering the necessary flexibility and security to reach new markets:

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Prepared for different legal situations in different countries

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Multi-currency and multi-language capability

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Rule-based pricing and checkout configurations for different markets

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Country-specific sales channels

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Configurable tax calculation for scaling internationally

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Enterprise Edition

B2B Suite

The Shopware B2B Suite has been designed to meet the complex requirements of the B2B segment while offering a high degree of customisability. The powerful framework enables a seamless integration into existing workflows and processes, making it possible to adapt to a wide range of diverse business models.

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Powerful B2B framework with an extensive feature set

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Ease of integration with existing processes

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Precise control or rights and roles, budgeting and release processes

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Targeted customer approach through customer-specific price functions

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Quick orders

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Contact and address management

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Order manager
Fast order

Pay. Easy. Secure.

The PayPal module integrated in Shopware offers you the most important and popular payment methods¹ in Germany and access to over 100 currencies and 200 markets worldwide.

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  • CheckmarkCredit Card
  • CheckmarkDirect Debit
  • CheckmarkPay Upon Invoice²
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The complete payment solution for your online shop

With the most popular payment methods¹ in Germany. Your customers do not need a PayPal account to pay. PayPal takes the risk - you always get paid.

Already integrated and immediately available

Now even more easily and faster activated due to the existing integration in Shopware 6.

Global reach

Through its infrastructure and availability PayPal supports and assists in over 200 markets and over 100 currencies.

¹ ECC-Payment-Study Vol. 23, Cologne, 2019
² Subject to a positive risk assessment by PayPal
Plugin Manager

Extensible thanks to apps

Shopware 6 is a lean and extremely flexible product that can be easily adapted to meet your requirements – and the Plugin Manager is your command centre for managing the apps and themes added to your shop. Using this module, you can install, purchase, update or delete apps.

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Central administration for all extensions

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Large community that is constantly growing

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Directly receive all important updates

Shopware Store

Quickly expanding ecosystem

The combination of a strong ecosystem with a powerful ecommerce software forms the foundation for ongoing success. You can map your individual requirements using the multitude of apps available in the Shopware Store.

4 Reasons to Shop at the Shopware Store

Certified Partners

Apps from trained Shopware developers

Verified apps

Source code and function tested by Shopware


Quick and easy updates with the Plugin Manager

Large Ecosystem

Over 4,000 apps for your business model

Discover Shopware in the cloud

Start now with your ecommerce project

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Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.