FLIESENsale: Exceptional tile quality at unbeatable prices
Key facts:
Shopware version
Company
Features
Technical features
Benefits of Shopware:
Sophisticated shopping system with seamless third-party integration
FLIESENsale harnessed the capabilities of Shopware 6 for its modern online storefront. This system facilitated effortless integration with third-party providers, enhancing the company's ability to incorporate plugins and broaden the shop's features, streamlining operations and enhancing user experience.
Transition from Magento to Shopware 6
Previously operating on Magento, FLIESENsale's online presence was manually managed and disconnected from crucial business operations. The switch to Shopware 6 marked a significant improvement, integrating seamlessly with FLIESENsale's latest ERP system. This ensures real-time product information and automated order processing, optimizing efficiency and accuracy.
Reduced return risk
The innovative FLIESENsale shop now offers customers a complimentary sample tile, a feature that allows buyers to assess the product firsthand before committing to a larger purchase. This strategy has led to a decrease in return rates and minimized losses from inaccurate orders, enhancing customer satisfaction and operational profitability.
Enhanced brand presence and SERP positioning
Shopware 6 has revolutionized FLIESENsale's online shop front, incorporating a fresh theme and aesthetic design elements, alongside tailored content for each product category. The addition of an informative magazine and a detailed tile guide not only educates customers but also significantly boosts the shop's search engine rankings, amplifying visibility and attracting a wider audience.
Expert support by a professional Shopware agency
FLIESENsale's journey to digital excellence was made possible through the expertise of burgdigital. This agency provided comprehensive support throughout the digital transformation process, from crafting an ecommerce strategy and digitizing business operations to developing bespoke Shopware plugins and launching a new website theme, ensuring a seamless transition and a robust online presence.
What next?
FLIESENsale: Exceptional tile quality at unbeatable prices
Nord-Süd GmbH proudly operates the FLIESENsale brand, a leading online destination for a comprehensive selection of tiles and floor coverings. This platform not only offers information but also inspires with its diverse range of products designed to meet various needs and aesthetic desires. For those who appreciate the tangible aspects of shopping, FLIESENsale extends an invitation to its physical stores. With branches located in Bremen, Dortmund, Mülheim, and Vlotho, the company ensures customers across Germany have access to superior tile quality and exclusive deals.
The transition challenge
In the intricate world of ecommerce, selling tiles online presents unique challenges. Often, customers might not fully understand the materials or accurately determine their desires, leading to the selection of unsuitable products. Such missteps frequently result in orders that don't meet expectations—whether it's a mismatch in color or dissatisfaction with the texture. This situation escalates into a significant volume of returns. In the tile industry, returns are not just a logistical hassle; they pose a substantial financial burden, directly impacting FLIESENsale's economic stability. To mitigate these risks, the company strategically narrowed its online product assortment.
A further challenge was bridging the gap between digital discovery and physical availability. FLIESENsale found that their potential customers were often unaware of the physical store offerings while browsing online. In an attempt to bridge this digital-physical divide, FLIESENsale ventured into ecommerce with Magento. However, the manual upkeep of this system led to outdated online listings, contributing to a cycle of incorrect orders, elevated return rates, and considerable losses in marketing efficiency. Compounded by a lack of integration with the company’s operational workflows, this setup hampered the seamless automation of order processes, underscoring the need for a more sophisticated solution.
Shopware 6: Elevating FLIESENsale's online presence
In an ambitious move to forge a cutting-edge ecommerce strategy and dramatically reduce return rates, FLIESENsale partnered with burgdigital. Their mission: to craft a state-of-the-art online shopping experience that seamlessly integrates with FLIESENsale's brick-and-mortar stores. Leveraging the robust capabilities of Shopware 6 and interfacing with the innovative cloud-based ERP system, Microsoft Dynamics 365, they engineered a system where product data and shipping details flow effortlessly into the shop, while orders are efficiently synced back for automated processing.
Shopware Plugins for enhanced shop functionalities
Burgdigital went a step further, custom-developing Shopware plugins to enhance the online shop’s functionality and enrich the customer journey. These innovations now allow customers to order sample tiles with ease, effectively slashing the likelihood of returns. Furthermore, the plugins facilitate a tailored shopping experience, enabling customers to effortlessly assemble their ideal product selections and accurately calculate necessary packaging based on specific room dimensions.
Tailored design and strategic Performance Marketing
The transformation didn't stop at the backend. The frontend received a comprehensive makeover aimed at fostering customer trust and elevating the shopping experience. Through the introduction of a sophisticated new theme and the integration of engaging content elements across product pages and landing pages, the agency not only informed and captivated visitors but also boosted the shop's search engine rankings. Additionally, the integration of strategic sales channels within Shopware automates product listings across pivotal company communication platforms, including Pinterest, Facebook, and Google Shopping, ensuring a broad and effective digital footprint. Complementing these efforts, a bespoke newsletter system was seamlessly woven into the online shop to nurture and deepen customer relationships.
FLIESENsale: A successful platform upgrade with Shopware 6
FLIESENsale's strategic deployment of Shopware 6 heralded a new era for its digital storefront, perfectly complementing its brick-and-mortar presence. This transition from Magento to a Shopware 6-powered platform, integrated seamlessly with the company's advanced ERP system, marks a significant leap forward. It guarantees product data accuracy and streamlines order processing, significantly minimizing return rates while enhancing operational efficiency. The platform's revamped frontend has not only elevated the user experience but also secured a superior position in search engine rankings, driving an uptick in product inquiries. This smooth and efficient online sales channel has been instrumental in sustaining and augmenting revenues, particularly crucial during the challenging times of the pandemic.
