We live in a world shaped by diversity and individuality, and www.stylecover.de has dedicated itself to responding to the needs of this day and age. The creative project of Corporate Fashion GmbH, StyleCover offers a platform for presenting and selling handmade or customised snapbacks, caps, phone covers, cups and textiles. For the relaunch of the shop, StyleCover turned toward experienced Shopware solution partner, Proxation, who specialises in fashion & lifestyle as well as mobile commerce.
But the agency is also an expert in another area: migrating Magento shops to Shopware, something Proxation has already done several times – including the new StyleCover shop.
According to Proxation CEO Michael Holste, the reasons for picking Shopware were obvious: "With a considerably lower cost of ownership, lower licencing fees, a comprehensive range of functions and round-the-clock, helpful support direct from the manufacturer, Shopware scores particularly high when compared with other eCommerce platforms."
Currently, the staggering 6,500 products available in the StyleCover shop are divided into nine main categories with countless subcategories for the different brands.
After the recent relaunch, StyleCover is using the Premium Plugins Smart Newsletter and Smart Search. "With its Premium Plugins, Shopware offers a range of useful functions – which StyleCover will now be able to benefit from," says Holste.
Thanks to Shopware’s adaptability, unique functions could be implemented into the shop. One such function included programming a newly designed bundle function in order to give users an understanding of the different designs with price benefits.
Individually customised template
Proxation drafted and built their own unique template to meet their business requirements. This meant building a custom configurator, making it possible to create individual phone covers from a range of creative designs. The challenge came in the assignment and logic of the configurator and integrating suitable smartphone models into the custom design process.
As StyleCover collaborates with different designers, their online shop had to be able to support a partner programme. Proxation rewrote Shopware's affiliate system in such a way that each item could be assigned to a partner and a commission rate. This allows the partner to view their commissions independently in the customer portal.
It was almost three months to the day from when the contract was signed to the official launch. The project goals were to reduce the administrative load with a reliable, sophisticated eCommerce platform, ensuring an increase in the numbers of happy customers, sales and, of course, return.
"The migration to Shopware was very smooth and we are delighted with our new system!" summarises Christian Hermann, CEO of Corporate Fashion GmbH.
Bring on the next migration projects for Shopware!
Interactive Shopping Experiences, intuitive usability and unlimited connection possibilities - these name just a few of your advantages with Shopware 6.
Get an impression yourself and instantly access Shopware 6 with the 30-day trial version. Explore the new administration by creating products, test the Rule Builder or dive into content and commerce with the Shopping Experience feature. You can view the results directly in your shop storefront at any time.