Transform online shopping into an experience to remember. An exclusive feature of Shopware, Shopping Worlds was designed to rouse the emotional component of online shopping, increase customer involvement with your brand, motivate interest for buying and secure your competitive edge. Create and edit various impressions of your shop within one design view in the backed, where you can freely position products, images, banners, HTML text, videos and much more. Your customers will remember how your shop made them feel – offer impressive landing pages, valuable content and vibrant shopping atmospheres, all without any programming experience. Unlock even greater potential offered by Shopping Worlds with the extensions available in the Shopware Community Store.

Responsive Images

Upload the images in your shop only once to comply with different devices – the resolution is automatically resized to compliment the device in use.

Device allocation

You can assign Shopping Worlds to specific devices – define and perfect on which devices particular elements should be displayed.

Foolproof usability

Creating impressive sites could not be easier. Shopping Worlds helps you bring concepts and designs to life – no programming experience required.

Elements library

Freely decide which elements to include in your Shopping Worlds. Whether item slider, video, blog teaser or premium item; every available element is easily accessible in your library.

Drag & drop precision

There are no rules or limitations within a Shopping Worlds grid. You can resize, define, arbitrarily combine and shift every element with the simplicity of drag & drop.

Design grids

Shopping Worlds elements are positioned using a grid system in the backend. The layout of each grid can be customized for each Shopping World.

Shopping Worlds Presets

Created and developed by Shopware, Shopping Worlds were designed to help you reach your customers on an emotional level and awaken their desire to make a purchase. Now with several free Shopping Worlds presets to choose from, this plugin makes working with this feature easier than ever and brings you a considerable competitive advantage. These presets come neatly packed with predefined image and text snippets, which can be individually customised following the usability known from Shopware’s backend. All images contained in the presets are licence-free and therefore available to use in your shop for absolutely no cost.

Storytelling

Tell your own story.

Nothing lasts quite like a good story – a completely new and novel feature, Storytelling sends customers through personalized voyages in your online shop. Through engagement on a personal level, customers are able to develop completely individual ties with your brand. Modeled after the experience of exploring a physical store, Storytelling transfers the emotional impact of discovering that “perfect item” to an online scenario. This feature takes the presentation of your items to the next level – with personalized feedback from your customers, items are not only presented, but also tailored to coordinate with the context of their discovery, moods and values.

Seamless and atmospheric

Storytelling creates coherent shopping experiences across several devices – the voice and style will not be lost by changing the device.

Sideview

Let curiosity take control.

An emotional catalyst, Sideview is an additional element of any balanced, inspired shopping experience. After clicking or touching an image of interest, the customer is presented further details of the items contained within the image. This engaging approach to browsing and discovering new treasures not only creates a truly memorable shopping experience, but also contributes to exceptional usability.

Quickview

A never-ending experience.

With Shopware 5, customers are more likely to remain in your online store due to the deep emotional involvement experienced during their visit – an essential relationship that is further supported by Quickview. When a customer clicks or touches a banner or product, a more detailed information page is displayed. With interest, the customer is free to save the item to their personal wish list or purchase directly. Your customers can close Quickview whenever they choose and return to the same place in your online shop. Nothing disrupts the unity of the Shopping World, narrative and emotion - neither navigation nor the device being used during the customer’s journey.

Purchase from the listing

Shopping without interruptions

As of Shopware 5.3, customers can make purchases directly from the product listing page. Without reloading the page, items from the listing or Quickview feature can be placed directly in the shopping cart, all without the need to first visit the product detail page. Especially relevant for customers shopping on mobile devices, this makes for an even more pleasant journey in your shop.

Filter

Filter and sorting methods

The possibilities offered by the new sorting and filtering on the listing page bring a true added value to your shop. Customers can now enjoy filtering without the page reloading; a small detail that makes the shopping experience far smoother. In addition, filter combinations that are currently not available in your online shop will be greyed-out, making it so that your customers always find an available product. The settings for the filters and sorting can be configured for both your entire shop as well as individual categories.

Digital Publishing

With the advanced feature, Digital Publishing, you can easily create dynamic banners, directly from your Shopware backend. Text that is cut-off or buttons that appear incorrect over your images are now a thing of the past – here, all the graphics you create are completely responsive.

Design layers

Place buttons and text on different layers, similar to the way it’s done in Photoshop. Integrate real “call to action” buttons in your Shopping Worlds and create fully responsive banners.

Live preview

Test how your banners behave when they appear if different sizes – i.e. on various devices – in a clear, live preview. Creating a responsive campaign has never been easier.

SEO text

Because the text is displayed as HTML text, this makes it relevant for search engines – this means by creating graphics, you are creating better SEO possibilities.

Various building blocks

You have a number of different elements to choose from when creating your banners, including images, background, text and buttons.

Compatible with shopping worlds

Of course, your banners behave perfectly in your Shopping Worlds and Storytelling environments. Now creation and implementation of banners takes place in one backend.

Direct text translation

Digital Publishing actively supports you in internationalisation. You can translate all banner text independently, or by using the integrated translation tool.

From the installation through banner design - in our how-to guide, we provide you with step-by-step instructions on how you can use Digital Publishing quickly and successfully in your shop.

To the how-to guide

Are you using a commercial Shopware version?

Then you can immediately begin creating and adding inspirational banners to your online shop. As an advanced feature, Digital Publishing can be actived in your Plugin Manager and Shopware Account.

Are you using our Community Edition but don't want to miss out on this unbeatable feature?

Then take advantage of our non-binding and personal consultation regarding your upgrade options and find out which practical features are waiting for you.

Recieve consultation now

Shopware 5 has a streamlined and approachable look due to its minimalist, flat design. Despite the experience level, users will find accessing and working with essential elements in the backend both intuitive and enjoyable. To make information as clear as possible, elements are displayed only when they are being used. To provide a consistent design language, we have implemented a very natural, organic look and feel to every animation and smallest element detail. We have truly taken “form follows function” to heart when designing this highly usable and sleek interface.

Individually customizable

Thanks to an open template basis, Shopware is completely customizable. Many adjustments can be easily implemented in the standard Shopware backend.

Responsive Design

A standard feature of Shopware, every detail of our responsive design has been carefully considered in order to provide a uniform experience across every available device.

Higher Conversion

We brought in a team of experts to perform thorough usability tests. Our optimized checkout process is proven to increase conversion rates for the long term.

Command the overview

In the frontend, your customers can filter item properties by color, material, manufacturer, shipping cost, shopping method, price or review. Multiple filters can be used simultaneously. Unbeatable clarity of overview and usability also apply to mobile shopping. Filters can be collapsed or expanded in an off canvas menu. This paves the way for convenience and comfort while navigating large product selections.

Perfect gesture recognition

We invested a great deal time and dedication in order to offer seamless usability on every device. Off canvas menus and touch controls, such as finger-friendly buttons, pinch-to-zoom galleries or sliders with momentum scrolling, provide the perfect mobile shopping experience.

The brand new Fashion Theme for your online shop

Discover now

We wanted Shopware to be enjoyable and approachable not only for online customers, but also for the merchants who use the software daily. The result is one of the most intuitive administrative interfaces one could imagine. The Shopware backend is compatible with any browser and operating system for on-the-go use. You do not have to readjust to a new system, as Shopware offers familiar features such as drag & drop, double click and more. Thanks to several windows, you always have an organised and clear overview of all information relevant to your business. With the time and money you save from the clarity of the Shopware administration, you can focus on other core aspects of your business.

Simple navigation

In the backend, not only are your features and data conveniently contained within one view, but also opened and collapsed with only a click.

Global Search

In the backend, not only are your features and data conveniently contained within one view, but also opened and collapsed with only a click.

Financial highlights

Shopware analyses your data, such as amount of visitors and conversion rate, so that you can optimise the performance of your shop.

Faster upload times

Click, drag, release, done - import all essential data and statistics with the simplicity of drag & drop.

Realise unprecedented heights of exposure and promotion with the marketing functions provided by Shopware. Our system has always been developed to fulfil one purpose: effective online sales. To ensure Shopware users achieve their online goals, numerous marketing tools come standard in every version of our software. Users of any experience level can easily execute strategic marketing campaigns. Using our advanced SEO optimisation tools, you enjoy the best conditions to achieve high rankings. Among other things, we have perfected our standard and responsive template on the basis of Google’s on-page optimisation guidelines.

Variants

Variant filters

When a customer selects various filter properties in the shop, the results include individual variants and their corresponding images. Of course, shop owners have complete freedom to change the icons of the separate variant groups.

Sold out variants

When a customer selects various filter properties in the shop, the results include individual variants and their corresponding images. Of course, shop owners have complete freedom to change the icons of the separate variant groups.

Improved image assignment for product variants

Shop owners can now quickly select multiple images for a single variant using simple configuration options in the backend. Designed with usability in mind, this new feature saves shop owners a considerable amount of time.

Customer Streams

With the new Customer Streams, you can filter your customers based on the criteria you define and present products that are perfectly tailored to their interests. Whether newsletters, vouchers or content on your landing page, streams will adjust to show content that speaks to your customer’s individual interests.

Product Streams

Product streams draw your customers’ attention to specific assortments – assortments which you have already defined, behind the scenes, using conditions. For instance, you can present the latest products from a certain category (condition 1), of a particular manufacturer (condition 2), in a particular price range (condition 3), using a few simple mouse clicks. Product streams can appear at decisive points in your shop, such category pages, product detail pages or in shopping worlds. The highlight: product streams automatically update themselves. So when any new product meets the defined filter criteria, the system updates the stream without you having to lift a finger.

Dynamic streams for categories

Streams play out in critical cross and up-selling areas

Seamless integration with shopping worlds

Combination of conditions

In creating product streams in the backend, you can assign any number and combination of eligible filter conditions. These include brand, price, manufacturer, property, rating and much more.

Automatic product playout

Determine the filter conditions and manner of the stream, as well as the desired placement within the shop. The products will automatically play and update, without you having to do any work.

Entirely new possibilities

Make your customers aware of an even larger number of relevant products – this adds value to their shopping experience and increases your conversion as a result.

Advanced Promotion Suite

Advanced Promotion Suite is the perfect “all in one” tool for creating successful campaigns in your online shop. With the Advanced Promotion Suite, you now have various proven promotional campaigns from the retail environment at your fingertips, ready to combine and implement in your online shop.

Your benefits with the Advanced Promotion Suite

Versatile campaigns in a single tool
Simple planning and staging
Strengthen your competitive edge
Create attractive sales incentives

And many other tools

You can easily add other marketing tools to your shop, piece by piece. Discover our other Premium Plugins and thousands of other plugins available in the Shopware Community Store.

One of the most stunning features of Shopware 5 cannot be seen from the surface. It must be observed first-hand, under the hood: the completely overhauled technology. Shopware’s software architecture is made up of powerful, modern technology with sights on the future. The code basis is lean, efficient and has a direct impact on the performance of the system. Shopware is an open source product. In involving thousands of developers to the development and improvement of the system, Shopware meets the highest standards and guarantees your investment is secure. The plugin system makes it possible to extend both the front and backend to meet your requirements, all without losing the ability to make software updates/upgrades. Without any restrictions or reservations, Shopware can be shaped and extended to satisfy the unique requirements of any business.

Open Source

Every part of Shopware is fully open source from the scratch. Without any exception. This allows you to easily modify and expand Shopware according to your needs. Furthermore, our invaluable Community lends their talent to the betterment of our open source product and creates new plugins for the Community Store every day.

AGPL license

The Community Edition is open source and licensed under the official open source (AGPL) license. Thus, you have free access to the Shopware source code and the ability to customize it.

Community

Developers from around the world contribute changes and improvements to the Shopware source code. Thanks to these contributions, Shopware meets the highest standards.

Completely set free

With Shopware 5.2 we have released our Premium Plugins without encryption. This opens up completely new possibilities for adapting our plugins to meet specific needs.

State of the Art

Shopware is packed with the most forward-thinking and modern technology, which allow you to always be ready for the future. These technologies include PHP 7, the integration of Elasticsearch and an open API. The external libraries of Shopware are also updated to their most current versions.

Certified quality

Our ongoing test-driven development guarantees even the smallest update is held to the highest standard of quality. So you benefit from having a highly secure investment.

High-end architecture

There is no secret behind our robust shop system - an elaborate software architecture coupled with a modern, sturdy core offer high performance under the hood.

Open API

Shopware’s open API is one titan of an interface, allowing you to connect with any third-party solution, create an individual connection or perform advanced customizations

PHP 7

Shopware is one of the first PHP based shop systems – coming November 2015, Shopware will be compatible with PHP 7.

Elasticsearch

From now on, the MySQL database – the database Shopware uses for storing, accessing and processing information – is supplemented by the very powerful Elasticsearch.

Use of additional frameworks

Up until now, programmers were reliant on ExtJS in order to develop extensions. Now it is possible to use other frameworks, such as jQuery, AngularJS or Ember.js.

Blue Green Deployment

The integration of blue-green deployment makes it possible for enterprise customers to safely perform Shopware updates on cluster systems. This works by installing the new Shopware version on just one application server as well as on the database. The systems that have yet to be updated work with the new database, keeping the downtime of the shop to a minimum.

Composer

The new composer integration makes it possible to build complex projects on Shopware and manage them via version control. At the same time, a Shopware project - including the basic shop and all adjustments – can be easily rolled out, installed and updated on servers. With this integration, Shopware offers a powerful tool for the development and administration of projects.

Flexible Theme Basis

Template developers can look forward to even greater flexibility in Shopware 5.4, as it’s now possible to individually discard the styles and/or the JavaScript of the parent theme. This allows shop owners to transfer only the desired parts of the template basis and makes it even easier to construct completely new templates.

Plugin-System

Shopware is modular and superbly versatile and flexible, thanks to an advanced plugin system. Extend the functional reach of your shop and make updates without making any compromises.

To the Community Store

With our Shopware ERP powered by Pickware, you can access all warehouse management functions directly in your Shopware backend. This powerful warehouse management system is complimentary available to the Professional Edition of Shopware.

With the Shopware ERP powered by Pickware, you neither need additional interfaces nor double data management. All data - whether customers, suppliers or orders - is maintained and managed across all sales channels directly in Shopware.

Shopware as the central platform

With the Shopware ERP powered by Pickware, Shopware becomes your central platform from which you can control all processes in your day-to-day business.

Inventory management

With the Shopware ERP, you can easily monitor your inventory in real time. Additionally, branch stocks, return or further external warehouses can be created and maintained directly in Shopware.

Stock maintenance

No matter whether you are receiving goods, selling goods or manually change the stock - each movement of an item is recorded with the respective type, timestamp and associated employee. Wrong stocks are not an issue anymore.

Purchase

The Shopware ERP automatically suggests to reorder you items with your suppliers as soon as they fall below the minimum stock. In just a few clicks, the order is created in the backend.

Optimal extensibility and automation through additional modules

Our Shopware ERP powered by Pickware scales with the growth of your shop and can be easily adjusted to your individual needs.

Shopware WMS powered by Pickware

Shopware WMS powered by Pickware enables you to work efficiently on all warehouse processes and provides an easy solution for handling all incoming and outcoming goods by using mobile barcode scanners.

Highlights:

Digital picking list
Barcode guided processes
Easy return handling and many more

Shopware POS powered by Pickware

Shopware POS powered by Pickware enables you to sell items from your Shopware Shop directly in your local retail store or during exhibitions. Combining online and offline sales channels in one system, you can easily access all item- and customer data from Shopware at your POS.

Highlights:

Access to all shopware data at your local POS
Stock synchronization in real time
Directly connect all retail stores with Shopware

Get more information

The PayPal module integrated in Shopware offers you the most important and popular payment methods¹ in Germany and access to over 100 currencies and 200 markets worldwide.

The complete payment solution for your online shop

With the most popular payment methods¹ in Germany. Your customers do not need a PayPal account to pay. PayPal takes the risk - you always get paid.

Already integrated and immediately available

Now even more easily and faster activated due to the existing integration in Shopware 6.

Global reach

Through its infrastructure and availability PayPal supports and assists in over 200 markets and over 100 currencies.

¹ ECC-Payment-Study Vol. 23, Cologne, 2019
² Subject to a positive risk assessment by PayPal

Extensibility

Find the extension you need.

Shopware was created to be an extremely flexible and extensible system that can be built upon using diverse functions and customized to meet your individual needs. The key to this extensibility can be found in our powerful plugin system. Our Community Store, the central marketplace for all modules, interfaces and templates, has over 4,000 available extensions, which can be added to your shop using only a few mouse clicks. Along with the official plugins from Shopware, the Community Store also offers all other extensions from certified Shopware partners and our enormous Community. Many of them are even completely for free.

Plugin Manager

In your backend, the Plugin Manager is your main support for easily extending your online shop. Install or update extensions from the Community Store using just one click of the mouse.

Premium-Plugins

Our Shopware Premium Plugins are marketing features developed and certified by us, the manufacturer. They enrich your shop with useful and clever functions.

Self-developed plugins

Use our Community Store as a sales platform for your own self-developed Shopware extensions and take advantage of a fast market access to our extensive Community.

Plug and Play

Download, install in the backend, done. All plugins available for Shopware are ready to be used productively in your online shop very quickly and with little effort.

Subscription

All plugins purchased from the Community Store come with an automatic one-year subscription. Thus in the event of problems, whether small or large, you will quickly receive support from the manufacturer.

Guaranteed quality

All plugins in the Shopware Community Store must undergo our stringent quality checks. Particularly outstanding extensions can be recognised by their "Shopware Certified" badge.

To the Shopware Community Store