From September 27, 2026, online merchants selling physical goods in the EU will need to comply with new information requirements. Two new EU-wide labels – the legal guarantee notice and the GARAN label – are intended to make statutory rights and qualifying producer guarantees easier for consumers to understand across the European market.
In this article, you'll learn what changes, who is affected, how the two labels differ, and how Shopware supports their technical implementation.
In this article
Already using Shopware and want to know how to implement the new labels? Jump straight to What Shopware adds.
What changes on September 27, 2026
From September 27, 2026, online merchants selling physical goods to consumers in the EU will need to provide new standardized information about statutory legal guarantee rights and, where applicable, commercial durability guarantees offered by producers.
The new requirements are based on Implementing Regulation (EU) 2025/1960, which builds on the Empowering Consumers Directive (EU) 2024/825. Together, they introduce two harmonized labels that aim to make consumer rights easier to understand and more consistent across the European Union.
There is no transitional period. Neither Directive (EU) 2024/825 nor the Implementing Regulation provides for a grace period, so the requirements apply in full from the first day.
The goal from the regulator's perspective is greater transparency and comparability. Regardless of where consumers shop within the EU, they should be able to recognize their statutory rights and any qualifying producer guarantee through the same visual language.
Who is affected?
The new requirements primarily affect merchants selling physical goods directly to consumers (B2C) within the European Union. Pure B2B shops are generally not affected, provided they exclusively sell to business customers. The requirements apply to in-store and online sales alike; this article focuses on what they mean for online stores.
For merchants operating internationally or across multiple EU markets, the harmonized labels are intended to create a consistent customer experience regardless of the country in which the purchase takes place.
What's the difference between the legal guarantee notice and the GARAN label?
The legal guarantee notice – formally, the harmonized notice on the legal guarantee of conformity – informs customers about their statutory legal guarantee rights. It’s standardized across the EU and applies to B2C sales of physical goods, regardless of the individual product.
The GARAN label, on the other hand, is product-specific. It only applies where a producer offers a qualifying commercial durability guarantee at no additional cost for more than two years. The label includes the producer's brand, the model identifier, and the guarantee duration. Its title, GARAN, was chosen because it reads as “guarantee” in several EU languages, and the label carries a fixed QR code that leads to the EU's consumer rights portal.
Legal guarantee notice | GARAN label | |
When is it relevant | For B2C sales of physical goods | Only where the producer offers a commercial guarantee of durability at no additional cost, covering the entire good, for more than two years – and has made the relevant information available to you |
Content | Identical for every product | Product-specific: brand, model identifier, duration in years |
Language | One version per language | Language-neutral, all EU languages on the label itself |
Where | Before the customer places the order, and in the order confirmation | With the product information, and in the order confirmation |
In short: the legal guarantee notice is static and generally relevant for consumer sales, while the GARAN label is product-specific and only needs to be displayed for products that meet the specific legal requirements.
The harmonised notice on the legal guarantee of conformity, set out in Annex I to Implementing Regulation (EU) 2025/1960. Its wording and design are fixed – sellers display it unchanged, in the language of the market. © European Union, 2026
The GARAN label, set out in Annex II to Implementing Regulation (EU) 2025/1960, shown here as the blank template. Only three fields are filled in per product: the producer's brand, the model identifier, and the guarantee duration in years. © European Union, 2026
What Shopware adds
To help merchants prepare for the new requirements, Shopware 6.7.14 introduces native support for both labels – in every Shopware plan, including the Community Edition.
The legal guarantee notice in the checkout
On the order confirmation page, the text next to the terms and conditions checkbox is extended by a link to your customer's legal guarantee rights. The link opens the full notice in a modal and the notice in the modal links to the matching language version of the official European Commission information page.
The notice ships as original EU artwork in all 24 official EU languages. Shopware selects the version that matches the storefront language automatically and falls back to English for languages outside the EU set.
The display can be switched on and off under Settings > Cart settings > Checkout, and the setting can be overridden per sales channel.
The GARAN label on the product page
The GARAN label is driven by guarantee information you maintain per product. A new Guarantee (GARAN Label) card on the product detail page in the administration holds two fields:
Producer guarantee duration in months, starting at 30 months in steps of six, so 30, 36, 42, and so on – the steps follow the label itself, which shows durations in years and half-years
Show label in Storefront, the switch that enables the label for display
Both fields support variant inheritance, so you can maintain the guarantee once on the container product and override it per variant where needed.
The label also draws on existing product data: in Shopware, the producer corresponds to the product's Manufacturer, and the model identifier to the Manufacturer product number. Shopware renders the label only when all of the following are true:
The switch is enabled
A valid duration above 24 months is stored
A manufacturer is assigned to the product
A manufacturer product number is stored
These are the technical prerequisites for Shopware to display the GARAN label. Merchants remain responsible for ensuring that the legal requirements for using the GARAN label are met in the individual case.
If one of these is missing, no label is rendered. Durations are converted into years on the label, including half years such as 3.5.
In the storefront, the label appears below the buy box as a compact preview. The full-size label, including the brand, model identifier and duration, opens when the customer clicks on the preview. This implementation is intended to support merchants in displaying the GARAN label using a nested presentation for online interfaces where appropriate. Merchants remain responsible for assessing whether the resulting placement is appropriate for their individual storefront and legal obligations. The label also appears next to the relevant items in the cart and on the order confirmation page.
Order confirmation email
The order confirmation email is updated as well. Where a GARAN label applies to an ordered item, the label is embedded directly next to that item. The email also carries a reference to the customer's legal guarantee rights with a link to the official EU information page in the customer's language. The same setting that controls the checkout display controls this section.
What Shopware does and doesn't do
Shopware provides technical options for displaying the two labels. Assessing whether and how they apply to your assortment stays with you as the seller. In particular, Shopware does not determine whether a product benefits from a qualifying producer guarantee of durability, and it does not assess whether a particular placement is sufficiently prominent for your individual storefront.
The functionality described in this article is intended to provide technical support for implementing the legal notice and the GARAN label. It does not constitute legal advice or a guarantee that a particular implementation complies with applicable law. Merchants remain responsible for assessing and ensuring compliance with the applicable legal requirements.
If you're currently using another ecommerce platform, now is a good time to check how your provider will technically support the new EU requirements and which adjustments you'll need to make yourself.
With Shopware, support for the legal guarantee notice and the GARAN label will be built directly into the core. This gives you a technical foundation for implementing the new requirements, while you remain in control of determining which products are affected and maintaining the required guarantee information.
Learn more about the available Shopware plans and Shopwares features.
What you need to do
Start now, before the features are available:
Check per product whether a producer guarantee of durability applies at no additional cost, covers the entire good, and runs for more than two years
Ask your producers to confirm the guarantee terms and to make the relevant information available to you – in practice, this is the step that takes longest
Consider legal advice for questions specific to your assortment, your markets, or your storefront setup
Once the features are available in your Shopware version:
Maintain the guarantee information for those products, and make sure the product data the label draws on – manufacturer and manufacturer product number – is complete
Review the resulting display in your own storefront, including your theme customizations and mobile views
If you use a customized checkout or product page template, verify that the new blocks are rendered in your theme after the update.
Availability
The features are part of Shopware 6.7.14 (available in early September) and are being backported to Shopware 6.6. They will then be available across all Shopware plans, including the Community Edition.
Getting ready for September 2026
The new EU guarantee labels introduce additional information requirements for online merchants while creating greater transparency and consistency for consumers across the European market.
With native support for both the legal guarantee notice and the GARAN label, Shopware helps merchants prepare for the new requirements. You can start now, before the features ship: go through your assortment, identify the products that may qualify for the GARAN label, and ask your producers to confirm the guarantee terms and make the relevant information available to you. That groundwork is the part that takes time. Once the features are available, maintaining the guarantee information and testing the display in your own storefront is quick.
Frequently asked questions about the new EU guarantee labels
Do all merchants need to display both labels?
Generally, no. The new requirements are intended for consumer sales (B2C). If your shop exclusively sells to businesses and clearly prevents consumer purchases, the labels are generally not required. Mixed B2B/B2C shops should review whether the rules apply to their consumer sales.
Are B2B shops affected?
Generally, no. The new requirements are intended for consumer sales (B2C). If your shop exclusively sells to businesses and clearly prevents consumer purchases, the labels are generally not required. Mixed B2B/B2C shops should review whether the rules apply to their consumer sales.
Does Shopware decide whether a product qualifies for the GARAN label?
No. Shopware provides the technical functionality to display the GARAN label, but merchants remain responsible for determining whether a product qualifies under the legal requirements. This includes verifying the producer's guarantee and maintaining the necessary guarantee information.
Do I need to make changes if I use a custom storefront or checkout?
Possibly. If you use a customized storefront, checkout, or theme, you should verify that the new Shopware components are displayed correctly after updating. While Shopware provides the required functionality, individual customizations may require additional adjustments.
What information do I need to maintain myself?
For products that qualify for the GARAN label, merchants maintain two things: the guarantee information itself – whether a qualifying producer guarantee exists and how long it runs – and the product data the label draws on, namely the manufacturer and the manufacturer product number.
What should merchants review before September 27, 2026?
Review your product data and guarantee information, check which products qualify for the GARAN label, and verify that both labels display correctly in your storefront and checkout. Customized themes and templates should be tested before the requirements take effect.
