DEPT Design & Technology GmbH

Contact partner


superReal develops excellent e-commerce solutions for fashion and lifstylebrands: from digital strategy, concept, design, technical implementation to commercialization and customer loyality strategies.

Our work is always tailored to our client’s business model. We are consultants, analysts, designers and software developers, and we work together to develop the perfect solution.

Since febuary we belong to DEPT, an international family of specialist digital agencies, headquartered in Amsterdam.


adidas, AWG Mode, AppelrathCüpper, Bench, BIRKENSTOCK, BRAX, hessnatur, Liebeskind Berlin, NIVEA, s.Oliver, Dorothee Schumacher, Sennheiser, Tamaris, Talbot Runhof, TOM TAILOR, Unger Mode, Weber and Wempe.



Understanding our client’s brand and product is the key to a pioneering e-commerce strategy. We immerse ourselves in the market environment, develop business plans and identify market opportunities. With our communication and technology expertise, we develop the perfect concept, present the brand in an authentic manner and find the right technical solution.

  • Business plan
  • E-commerce strategy
  • Store concept
  • Online marketing
  • IT and fulfilment integration


Technology is the key to our creativity. E-commerce can only succeed with the right code and the right platform. Technology used to be primarily about making ideas and interactive design possible. Nowadays, technology is often what drives innovation. For example, integrating marketplaces, a recommendation engine or social media platforms like Facebook or Pinterest opens up new sales-oriented ways of communicating with customers.

  • Shopware development
  • Spryker development
  • OXID eShop development
  • Demandware development
  • CMS integration


People want shopping to be an experience: online as well as offline.

We know how to present brands and products in an authentic manner. This includes perfect display and intuitive navigation – because customers rely on their intuitions when making purchases.

We see ourselves as digital brand architects, helping to reduce complexity. We focus on what matters and develop our digital brand experience.

  • Digital branding
  • User experience and information architecture
  • Prototyping with wireframes
  • Interface design


Succeed by employing the right method. Strong hypotheses provide the foundation for successful A/B tests. We can advise on the iterative process of increasing your turnover and conversion rates at your online shop.

  • Web analytics consulting
  • Conversion optimisation
  • A/B testing agency
  • E-commerce consulting


You strive for offering your customers more than excellent products. Let us support you with communicating your brand’s strengths in an authentic and exciting way. We’re experts in bringing together a unique brand presentation with emotive content and state-of-the-art technologies. Let’s team up to tell the stories behind your brand in a way that fits in with your target audiences real lifestyles. Make potential buyers become frequent customers and watch them evolve into brand ambassadors.

  • Editorial shopping solutions
  • Content strategy, development, optimization, and consulting (visual and copy)
  • Omni-channel campaign development
  • Corporate publishing (digital and print)
  • Content production and maintenance


We support our clients with ongoing technical maintenance, daily upkeep of their store and marketing management. At every stage, our project managers work closely with designers, developers and analysts to ensure the optimum solution for our clients at all times.

  • Store management
  • Technical maintenance
  • Design production
  • Marketing and media planning
  • Web analytics and data analysis
  • Conversion rate optimisation
  • A/B testing

AWARDS 2017 /

W3 Awards - BEST IN SHOW ( Q/S designed by)


Annual Multimedia Award 2018 - SILBER (BIRKENSTOCK)

Annual Multimedia Award 2018 - SILBER (s.Oliver Fashion App)

Best CSS Award - Site of the Day (Q/S designed by)

AWARDS 2016 /

Annual Multimedia Award 2017 - SILBER (BENCH)

Internet World Business Shop Award - 2. Platz (comma)

Shop Usability Award - Winner (BENCH)

Best CSS Award - Site of the Day (BENCH)

A selection of our customers

DEPT Design & Technology GmbH Logo
PaaS ready

This partner is certified by our Academy for PaaS.

Gold Partner

Contact details

Fabian Kaiser Borselstraße 16F 22765 Hamburg Germany

Phone:  040808180384

Cloud Cloud
Focus areas
  • B2C
  • B2B
  • Consulting (ecommerce strategy)
  • Interface development
  • Third party integration
  • Multichannel / Omnichannel
  • Design
  • Technical Support
  • Certifications



    Number of valid certifications that employees of the company have earned.