For the Fifth Year in a Row: Shopware Remains the Market Leader in Germany among Commerce Platforms in 2026

Schöppingen, September 29, 2026 - This year, too, the E-Commerce Report Germany 2026 confirms Shopware’s strong position: the e-commerce platform remains the leading solution among commerce platforms in Germany. The report is published annually by the Cologne-based EHI Retail Institute.

In the ranking of the most widely used commerce platforms among the 1,000 most relevant B2C online shops in Germany, Shopware continues to hold first place according to the latest survey. 12.5 percent of the merchants surveyed use Shopware. This means that around 125 of Germany’s largest and most successful online shops rely on the open and flexible solution.

Growth and New Structures in German E-Commerce

The new report examines German e-commerce in all its breadth: from traditional online shops and hybrid providers to marketplaces and app-only providers. A commerce platform could be identified for 60.2 percent of the online businesses surveyed, while 54.3 percent use one of the top 20 platforms.

Shopware remains the most widely used commerce platform. The findings show that merchants are increasingly focusing on flexibility, scalability and future-readiness when selecting their commerce infrastructure.

Current Market Data

The survey also shows that the market is becoming increasingly diverse. In addition to the technical foundation, services such as payment methods, delivery options, returns, customer chats and AI-supported applications are becoming more important. For companies, it is therefore crucial to choose a commerce platform that supports both growth and individual requirements.

“We are pleased to once again be confirmed as the most widely used commerce platform in Germany in 2026 - and for the fifth year in a row. The new report shows how dynamic and diverse the market is becoming. Our customers and partners choose Shopware because they need an open, flexible and scalable foundation for their businesses,” said Sebastian Hamann, Co-CEO of Shopware.

Implications for Decision-Makers

• Market leadership stands for trust, stability and a strong community.

• Flexibility and future-readiness are essential for success in an increasingly diverse and competitive market.

• Shopware’s approach enables individual requirements and supports merchants as they grow and scale internationally.

More information: EHI-Studie: E-Commerce-Report Deutschland 2026

About Shopware

Shopware is the open commerce platform for the age of agentic commerce. It provides global B2C and B2B companies with the powerful, agile and scalable infrastructure they need for sustainable growth.

The platform combines the robust security of open-source technology with a flexible API-first architecture. It brings together ready-to-use capabilities with the freedom to customize and extend solutions and bring innovations to market quickly.

Shopware supports all deployment models: SaaS, PaaS and self-hosted. This gives companies full flexibility and control over their infrastructure and data, allowing them to align the platform with their strategic priorities. Shopware is one of Europe’s leading commerce platforms and is also growing rapidly in North America.