Leading open-source ecommerce platform Shopware appoints Alexey Pronin as General Manager for EMEA

Schöppingen, Germany (June 6, 2023)Shopware, the leading global open-source ecommerce platform provider, today announced the appointment of Alexey Pronin as the new General Manager for EMEA. With an impressive track record spanning two decades, Pronin will lead the go-to-market strategy and execution for Shopware across the EMEA market, reporting directly to the co-founders and co-CEOs, Stefan Hamann and Sebastian Hamann.

“I am completely aligned with Shopware’s values of openness, authenticity and visionary thinking. What Stefan and Sebastian have achieved with the community of 45,000 merchants in DACH and Benelux alone is absolutely remarkable,” said Pronin. “Having the most innovative and AI-ready ecommerce technology for the midmarket in place at Shopware, I am truly eager to apply all my knowledge and skills to lead the company’s expansion in EMEA and beyond.”

Alexey Pronin. Quelle Shopware Alexey Pronin

Pronin's expertise brings a new dimension to Shopware's leadership mix, with his extensive knowledge of international markets. His arrival marks a significant milestone in the company's endeavors to expand beyond the DACH and Benelux regions, and ultimately become the platform of choice for the global upper-midmarket segment.

Prior to his arrival at Shopware, Pronin helped drive the international expansion of Spryker, leading a team that established a strong go-to-market presence across different geographies in EMEA and APAC, and simultaneously secured valuable partnerships and clients in 19 new countries. Before Spryker, Pronin worked at SAP Group for 8 years, where he held various leadership positions with a focus on international go-to-market and also served as the COO for SAP CX line of business in the EMEA North Region. 

“The addition of a seasoned leader like Alexey Pronin serves as a testament to both our bigger vision and our commitment to global growth,” said Sebastian Hamann. “His strategic guidance and outcome-oriented approach will play a pivotal role in helping to shape our future success in the EMEA region and beyond, while maximizing productivity and efficiency across departments.”


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal theaustralian.com.