Marcus Diekmann joins Shopware as an Enterprise Evangelist

Schöppingen, March 24, 2022 - shopware AG, a leading provider of software solutions for digital commerce, is excited to share that Marcus Diekmann, shareholder and advisory board member at bicycle manufacturer and retailer ROSE Bikes and Managing Director of International Brands Company KG at the Peek & Cloppenburg Düsseldorf Group, will be joining Shopware as an Enterprise Evangelist.


In his new consulting role, Marcus Diekmann will leverage his expertise and network to further develop Shopware’s relationships with mid-market businesses as well as with large retailers and manufacturers. In addition, the 42-year-old will establish a Shopware Enterprise Community in which customers, partners and interested individuals can regularly exchange ideas on key strategic topics relating to digital commerce, such as omnichannel and B2B. The Shopware Enterprise Community will also provide a space for members to learn from each other and grow together.


Marcus Diekmann


Marcus Diekmann has been closely connected with Shopware for multiple years, and hosted the "Dreimal Digital" podcast together with Shopware co-CEO Stefan Hamann and digital expert Michael Atug.


Shopware co-founder and co-CEO Stefan Hamann said: "Marcus Diekmann’s strength of expertise, many years of experience, and his extensive network are a great asset to the Shopware team. With his significant agency experience, Marcus brings different perspectives that will be of great benefit. Shopware looks forward to working with Marcus to strengthen collaboration and fulfil the needs of mid-sized and large companies worldwide".


"I am very proud to be part of the fantastic Shopware team and am looking forward to a fruitful collaboration; together with the team, we can make an enormous difference in the market," said Marcus Diekmann.


Shopware announced in February a growth focused collaboration with global investment firm Carlyle and international payments and commerce company PayPal. As part of this growth investment, Shopware plans to hire 160 new employees by the end of the year.


Those who would like to become part of the exceptional Shopware team can find more information on open positions using the following link:


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal