Overdose becomes Shopware Enterprise Partner

Schöppingen/Berlin, 18/03/2021 – The Shopware partner network continues to grow and today, the leading ecommerce platform is happy to announce another strong addition. Overdose, a leading global full-service digital agency, is the latest Shopware Enterprise partner to join the ecosystem.


When founded in 2016, Overdose envisaged a global end-to-end Digital Commerce agency, with enterprise capability, underpinned with startup hustle, working in accountable partnerships, focused on delivering accelerated tangible outcomes through bespoke strategies and deep empathy. Since then, Overdose has grown out to a team of 300+ commerce professionals, with industry defining capability across strategy, experience, technology, marketing, search, data, and insights.

Today Overdose has clients and offices across The United States, Australia, New Zealand, Singapore, Europe, and Ukraine.


Sharing the same passion

Andrew Potkewitz, Director Global Partnerships & Marketing at Overdose, explains the new partnership: “As the commerce landscape evolves, we want to ensure we are always bringing the best solutions to our clients. And as a rapidly-expanding, global digital agency supporting merchants of all sizes, it is imperative Overdose partner with scalable technologies with strong ecosystems who are able to support our merchants’ growth. Shopware not only offers a solid product, they also have an outstanding team supporting their tech, their partners, and their clients. They have passion and hustle akin to our own, and we’re stoked to work with them as they grow and expand their global footprint.”


Andrew Potkewitz

Boris Redlich, Director Sales International at Shopware, is also looking forward to the new partnership: “We are delighted to add another great partner to our network. Overdose is a highly-competent, well-known agency that produces exceptional business outcomes for its customers. Both Shopware and Overdose share key values, and we are therefore very confident that this powerful partnership holds a lot of advantages for the customer market.”


Boris Redlich

First joint webinar at the 25March 2021

One of the very first steps in the new partnership will be a joint webinar. On the 25th of March 2021, Shopware, Overdose and (Shopware partner) Styla present the special case of the family-operated furniture brand Blennemann. The webinar is free of cost; anyone interested in attending can register on the Shopware website.


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal theaustralian.com.