Shopware and Mailchimp partner to support growing businesses

 Schöppingen, Germany / Atlanta, USA (September 4, 2019) – Shopware, one of the leading open source ecommerce platforms, and Mailchimp, a leading platform for marketing automation tools, have established a strategic partnership to offer a free Mailchimp integration for Shopware.

Since 2001, Mailchimp has helped small businesses grow by providing them with an all-in-one marketing platform. Through their wide range of marketing tools, businesses are able to convince and convert a steady stream of new customers and focus on building their brand.

To effectively reach target audiences across multiple platforms, Mailchimp users can create integrated campaigns using branded emails, landing pages, automations, social ads, and more. “Our mission to democratize marketing technology keeps us focused on supporting customers by putting their needs at the center of everything we do,“ said Joni Deus, Senior Director of Product and Partnerships at Mailchimp. “We are happy to partner with Shopware to help support shop owner’s marketing needs with our all-in-one platform. The highlight of this partnership has been the natural synergy between our teams to create an integration to help our mutual customers grow.“

Shopware is a leading open source ecommerce platform that is trusted by over 100,000 businesses, including leading European brands across B2C and B2B sectors. Following the API-first approach in Shopware 6, the solution has effectively evolved from a “shop system” to a comprehensive “ecommerce system” that promises unlimited flexibility for modern retailers. 

Free Mailchimp integration for Shopware

Using this plugin, users can seamlessly connect their Shopware shop with the marketing and sales features of Mailchimp and manage their data in one place. The free integration syncs products, customers, and order information to create targeted marketing campaigns. Moreover, users have the flexibility to create segmented marketing automations based on purchasing behavior, showcase product recommendations, and use the data gathered by Mailchimp to create attractive social media ads. Joni Deus continued, “With Mailchimp, shop owners can now use what they know about their customers to market smarter and build better customer relationships.“

Shopware is equally pleased about the partnership: “Mailchimp is a strong addition to the Shopware partner network. Their focus on growth, usability, and customer centricity perfectly align with our mission. We're happy Shopware retailers can now benefit from Mailchimp’s products and services,” said Shopware CEO and Co-founder Stefan Hamann.



Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal