Shopware Brings Clarity to Agentic Commerce with ACMI

Schöppingen, September 29, 2026 - The global market for agentic commerce is developing rapidly. In the future, AI agents will research products, make recommendations, initiate purchases and evaluate delivery promises. This creates a new question for merchants, and Shopware introduces a tool that provides a measurable answer.

ACMI gives commerce leaders a structured view of their current position. In around 25 minutes, they answer 24 practical questions and immediately receive a maturity score along with concrete recommendations. The index replaces broad predictions about the future with a clear starting point: merchants can see where they stand today, which gaps they need to close and which step is most likely to create impact first.

“Merchants don't need another headline telling them agentic commerce will change everything. They need to know where they stand and what to do next. That's what the Maturity Index delivers, and as the Alliance grows it becomes the benchmark for the whole mid-market.” Stefan Hamann, Chief Agentic Officer (CAO) at Shopware

Four questions that determine future readiness

The index looks at the entire customer journey, not only the moment of purchase. Merchants do not need technical expertise or coding skills to complete it. The questions translate complex requirements into practical situations: can an AI agent find and correctly understand a product? Can it complete a purchase reliably? Can the promises made to the customer actually be fulfilled? And are the company’s data, systems and responsibilities ready to support this?

• Discovery: Can AI agents find, understand and appropriately recommend products?

• Transactions: Can agents complete purchases reliably, accurately and with the right attribution?

• Fulfillment: Can inventory, logistics and service deliver on the promises an agent makes to the customer?

• Operations: Are data, systems and governance ready to support agentic commerce over time?

From a score to a concrete next step

The value of ACMI is not achieving the highest possible score, but knowing what to do with the result. One merchant may find that its product data is easy to discover but lacks information needed for reliable recommendations. Another may see that the checkout works, while attribution for agent-referred revenue has not yet been defined. The assessment helps merchants prioritize these gaps and focus investment on the areas that matter most for their business model.

This prioritization is particularly important for mid-market merchants. They do not need to introduce every new technology at once. They first need to understand which foundations are missing in their business, from structured product information, integrations and pricing logic to delivery capability, attribution and governance. ACMI turns a long list of potential tasks into a manageable next decision.

A shared view of the market

In addition to the individual assessment, the index creates the basis for a broader view of the market. As more merchants participate, the results can be evaluated in aggregate. This will show how far the market has actually progressed, which obstacles occur most frequently and where merchants need support. Over time, these insights can inform enablement programs, research and reference architectures.

During an early-access phase, merchants are testing ACMI and helping shape the public version. As participation grows, the index will develop into a peer benchmark for the mid-market and, over time, a recurring indicator of how merchant readiness for agentic commerce is changing.

Check the Maturity Index of your shop free of charge: https://acmi.agentic-commerce.org/

About ACMI

The Agentic Commerce Maturity Index (ACMI) was developed by AI engineers specializing in agentic commerce and validated by experts from the field. The self-assessment comprises 24 questions, takes around 25 minutes and evaluates four areas: Discovery, Transactions, Fulfillment and Operations. Merchants receive an immediate maturity score, a comparison with other participants and recommendations for their next steps.

About Shopware

Shopware is the open commerce platform for the agentic era. It provides global B2C and B2B companies with the powerful, agile, and scalable infrastructure they need for sustainable growth.

The platform combines the robust security of open-source technology with a flexible API-first architecture. It brings together ready-to-deploy capabilities with the freedom to customize and extend solutions and bring innovations to market quickly.

Shopware supports all deployment models: SaaS, PaaS, and self-hosted. This gives companies full flexibility and control over their infrastructure and data, allowing them to align both with their strategic priorities. Shopware is one of Europe’s leading commerce platforms and is also experiencing rapid growth in North America.

Shopware is a founding member of the Agentic Commerce Alliance, alongside PayPal, Klaviyo, Nexi, ChannelEngine, and many others. The Alliance is a vendor-neutral enablement body helping mid-market commerce brands adopt agentic commerce.