Shopware partners with Nosto: World’s Fastest Growing Personalization Solution

Schöppingen/Berlin, Germany 15th September 2015 – shopware AG, one of the leading manufacturers of online shop systems in Europe, powering over 48,000 stores (including well regarded brands such as Gaastra, Euronics, Stabilo, Blaupunkt and Vitra), has partnered with Nosto, the world’s fastest-growing personalization solution, to enable enterprise-level personalization features to all Shopware clients from within the Shopware admin.

Personalization has become essential for ecommerce during the recent couple of years and the partnership announced today allows Shopware retailers to access major personalization features such as personalized product recommendations, personalized Facebook ads, triggered emails and behavioral pop-ups, all generated in real-time based on unique user behavior and accessible from within the Shopware admin.

Conversion rate boosted by 166% on Shopware powered Bier-Deluxe

In a recent case study with Shopware retailer Bier-Deluxe, Germany’s largest Craft Beer online shop, Nosto was reported to have increased the conversion rate for customers clicking on its recommendations by a whopping 166% at

Nosto reports an average increase in conversion for its clients by 125 % and average order value increase by 24 % for customers clicking on Nosto recommendations. Nosto is currently powering over 10,000 retailers globally including The ICONIC, Lush, Björn Borg and Bauhaus.

“We are extremely excited to be offering Nosto to our client base as we’ve seen impressive examples of how the solution can drive our clients’ businesses, improving their online revenues while maintaining an enjoyable shopping experience for their customers ” says Wiljo Krechting, spokesman of Shopware. “We appreciate the transparency and fairness displayed by Nosto, as our clients’ aren’t bound by lengthy contracts. Customers’ don’t have to pay and upfront costs or fixed fees, only a percentage of the revenue Nosto helps them create. We’re excited and proud that our clientele can now take advantage of the personalization opportunities provided by Nosto.”

“We’re happy offer our strengths in personalization to Shopware’s retailers. Now merchants can more effectively deliver personalized shopping experiences for each individual customer. This partnership takes us another step along the journey to improve online shopping experiences, as it strengthens Nosto’s position in Europe as the market leader and fastest growing personalization solution for eCommerce in the world.” says Matti Rönkkö, CEO of Nosto.

The Nosto app is available in the Shopware Community Store and is fully supported in both German and English.

For more information
Jannica NYMAN – Nosto
International Marketing Manager
+358 50 323 0519

Nosto is the fastest-growing personalization solution in the world, enabling online retailers to deliver their customers personalized shopping experiences, wherever they are. A SaaS solution, Nosto’s ease of use and speed of implementation empowers retailers to start growing their businesses within minutes of getting started, increasing conversion, average order value and customer retention. With offices in New York, London, Berlin and Helsinki, Nosto is used by over 10,000 retailers across the globe including Volcom, LUSH and The ICONIC.

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Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal