Shopware recognized as a Visionary in 2023 Gartner® Magic Quadrant™ report

Schöppingen/Stamford (USA), 23.08.2023Shopware, the leading global open-source ecommerce platform provider, has been recognized in the 2023 Gartner® Magic Quadrant™ for Digital Commerce. While this marks the fourth consecutive time that the open commerce platform has been recognized in the renowned annual report, this is the first time Shopware has been positioned in the Visionaries Quadrant by Gartner.

The 2023 Magic Quadrant evaluates 18 digital commerce vendors to help application leaders make informed decisions. In the report, the "completeness of vision" and the "ability to execute" are evaluated. Gartner Magic Quadrant research methodology provides a graphical competitive positioning of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players and Challengers. 

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A convincing vision

Shopware is particularly proud of how its capabilities are evaluated in this year's Gartner report, and believes this recognition underlines the monumental steps the German company has taken.

These milestones involve the further expansion of the U.S. business, including the hiring of several tech and business leaders, as well as the introduction of Composable Frontends, which allows for more advanced and rapid storefront development, and the launch of Digital Sales Rooms, enabling users to implement interactive live video events for customers directly from their Shopware websites. Taken together, Shopware was once again able to paint a compelling picture of its broader vision and the ways in which the business is set up for further growth in the years ahead.

Stefan Hamann

Stefan Hamann, founder and Co-CEO of shopware AG, is pleased with this development and the recognition in the Gartner® report: “We're thrilled to have been named a Visionary in the 2023 Gartner® Magic Quadrant™ for Digital Commerce. We believe this recognition reflects our commitment to shake things up in the industry. Our primary goal has always been to develop cutting-edge solutions for our customers, giving businesses the tools they need to excel in the fast-paced world of ecommerce. Motivated by this recognition, we're ready to push harder, striving to not just uphold but surpass the visionary standards set before us.”

Get access to the complimentary report and receive guidance into the competitive landscape of the recognized digital commerce vendors under this link.

About Shopware 

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America.

The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than $20 billion USD across the global Shopware platform.

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Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal