Shopware's eCommerce year begins at Webwinkel Vakdagen

Schöppingen, Germany 6th January 2016 – Shopware’s eCommerce year starts in Utrecht, the Netherlands, where the German shop software returns once again to exhibit at the 2016 Webwinkel Vakdagen. With over 11,000 visitors, this two-day exhibition is the most important eCommerce event in the Netherlands and the largest of its kind to focus completely on eCommerce and online business.

Those visiting the conference can look forward to over 200 national and international speakers, some hailing from recognizable names such as Google, Facebook and many more. Sprawling between two keynote halls, the topics are broken down into various themes, including marketing, technology, payment solutions, privacy and legal, logistics and customer contact and big data. There is also a separate “Start-up Village”, case studies and practical workshops for those looking to get a closer impression of the latest innovations in the industry.

Shopware presents version 5.1

As one of more than 250 exhibitors, Shopware joins to present the latest features of Shopware 5.1 – the most recent release from the software manufacturer. Announced at the 2015 Shopware Community Day, Shopware 5.1 contains numerous features and improvements that make it possible for online shop owners to easily and quickly create more emotional shopping experiences for their customers. Among the many new features are Product Streams, Digital Publishing and compatibility with PHP 7, which gives the shop system a significant performance advantage.

Shopware looks forward to attending the exhibition for the third consecutive year. “This fair is a great opportunity for us to establish a relationship with several international customers and exchange with experts. Since Shopware is ambitiously approaching internationalization, Webwinkel Vakdagen is a great platform for achieving our goals,” Wiljo Krechting, spokesman for Shopware, said of the conference.

Shopware will be accompanied by four partners, who each augment Shopware's ecosystem with their expertise in specialized areas related to eCommerce. These include, EurotextApptusSitionTradebyte and Hosting XS.

For those interested, Shopware offers the possibility of arranging a personal meeting in advance. Spontaneous visits are also welcome – you can visit the company at stand A50.

Admission is free, but the event organizers ask for a brief registration. For more information please visit Webwinkel Vakdagen's website


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal