K5 Conference

Fax, email, WhatsApp. And in the end, everything still ends up in the ERP. Order processes in many B2B companies remain surprisingly undigitalized. But where does AI already deliver real value today, and where can it create measurable impact?

In this masterclass, together with Vierlande, we show how an established B2B merchant strategically combines Shopware and AI to solve real operational challenges. The focus is our current project: an AI Order System that automatically captures, validates, and transfers manual orders from fax, email, and WhatsApp into Shopware. A process that still costs many B2B companies hours of manual work every day.

What you will learn: • Which AI use cases in B2B commerce are production-ready today, and which are not yet • How the AI Order System at Vierlande works in practice, including architecture, integrations, and key learnings • What truly matters during implementation: data quality, process maturity, and change management • A realistic view on ROI instead of marketing promises

When a brand has built its success over decades in the organic retail sector, digital transformation looks very different from that of a pure D2C player. For eCommerce teams, this creates a unique challenge: unlocking direct-to-consumer growth opportunities without losing sight of established B2B relationships, brand values, and operational realities.

This session offers a practical perspective on navigating commerce complexity beyond the typical growth narrative. Discover how a purpose-driven organization balances digital innovation, multiple sales channels, and long-standing customer relationships while staying true to the values that define its brand.