All possibilities for one price
Shopware 6

+

Shopware 5
Professional Edition reduced

Feature list

Overview of all Shopware Edition features

Product management

Products are at the heart of your online shop. Shopware provides you with all the functions for a quick and trouble-free start to selling.

Customers and prices

The administration of customers, orders and pricing belong to the core functionality of every online shop.

  • Rule-based prices, e.g. certain customer properties or shopping basket configuration
  • Customer group-specific prices
  • Country-specific currencies and tax rates
  • Creation of customer groups and customer profiles
  • Structured shopping basket and checkout processes
  • Optional guest ordering without registration
  • Multichannel capability – B2B and B2C
  • coming soon Special B2B features available in the Enterprise Edition
  • Clear customer and order management
  • Automatic document generation, e.g. invoices or cancellations
Shop configuration

Intuitive operation, numerous features, comprehensive configuration options: Shopware creates an agile and straightforward work routine.

  • Intuitive user guidance during the installation process
  • Multichannel capability: unlimited number of shops including management via a backend
  • Any number of sales channels, shops, links
  • Completely multilingual
  • coming soon Many language packs available
  • coming soon Comprehensive and customisable dashboard
  • Simple creation and integration of forms
  • Comprehensive import and export functions with freely definable profiles and mappings
  • Easy configuration of shipping and payment option
  • Risk management (via rule builder) to avoid payment defaults
  • Any number of filtering options
  • coming soon User management with various login data and rights and roles management
  • Central and intuitive media management
  • Find things quickly thanks to universal and powerful search in the backend
  • Configurable error pages
  • Tagging function for grouping customers, products, etc.
Design

The Shopware design is well thought out right down to the last detail and optimised for each available device. The design of your shop is fully customisable thanks to the open template structure.

  • Fully customisable online shop design
  • Professional design templates
  • Conversion-optimised design already available with the standard theme
  • Fully responsive display that is optimised for all end devices
  • Powerful search function
  • Integrated content management system (CMS)
  • Adjustable catalogue listings and customisable filter functions
  • Configurable HTML and text emails
Marketing

Your success is close to our hearts: You can find various marketing functions to additionally boost product sales in the Standard Edition of Shopware.

  • Vouchers and discount codes
  • coming soon Product exports for price search engines and affiliate platforms
  • Creation of dynamic product catalogues with flexible filter criteria – product streams
  • coming 2020 automated, customisable shop display and customer-specific campaigns and content – customer streams
  • Powerful promotional functions such as time-controlled discounts
  • The most important SEO functionality already integrated as standard
  • Optimised for mobile-first indexing
  • Comprehensive statistics including bounce analysis
  • coming soon Time-controlled product and content campaigns
  • Creation of responsive and SEO-optimised content elements via CMS functions
  • coming soon Comprehensive evaluations for the analysis of marketing optimisations
Technology

Lean, efficient and powerful: Shopware exclusively uses state-of-the-art technologies to provide you with a secure and scalable system.

  • Shopware is completely open-source and available on GitHub
  • Compatible with the latest PHP version
  • Symfony full stack
  • SSL capable
  • coming soon Configurable cron jobs
  • API-first – all processes can be operated via API
  • coming soon Elasticsearch integration
  • Bootstrap, Twig & JQuery as frontend technologies
  • coming soon Blue-green deployment for incremental updates on cluster systems
  • Use of additional frameworks, e.g. jQuery, AngularJS or Ember.js possible
  • coming soon Composer integration
  • coming soon Migration assistant for simple switchover to Shopware *available as a free plugin
  • coming soon Comprehensive caching layer (HTTP, entities, search indexing)
  • coming soon CAPTCHA and honeypot solutions to avoid spam
Expandability

If you are missing a particular function, you can access our comprehensive plugin range in the Shopware Community Store.

  • More than 3,500 plugins, templates and interfaces in the Shopware Community Store
  • coming soon Standard interfaces for the most popular payment providers and options including PayPal, Klarna, credit cards, etc.
  • coming soon Various interfaces for common systems such as ERPs, newsletters, online market places, payments, etc.
  • Plugin manager in the administration for simple management, installation and update of your plugins
  • Plugin compatibility with multishops
  • Plug-and-play installation of plugins
Support

Choose from various support options and flexibly bookable support packages independent of your Shopware edition. Choose the option best suited to your needs.

Product management

Products are at the heart of your online shop. Shopware provides you with all the functions for a quick and trouble-free start to selling.

  • Intuitive creation of products and categories
  • Infinite number of products
  • Import and export of products
  • Maintenance of product types and characteristics
  • Creation and management of your own free text fields
  • Variant capability and filtering of item variants
  • Creation and sale of digital and virtual products
  • Sale of customised products with the Custom Products premium plugin
  • Automated reordering of products with the AboCommerce premium plugin
  • Out-of-stock notifications for individual products or variants
  • Shopware ERP – powerful merchandise management system free from the Professional Edition and higher
Customers and prices

The management of customers and orders as well as the pricing structure are core functions of every online shop.

  • Customer group-specific prices
  • Country-specific currencies and tax rates
  • Creation of customer groups and customer profiles
  • Structured shopping basket and checkout processes
  • Optional guest ordering without registration
  • Multichannel capability – B2B and B2C
  • Special B2B features available in the Enterprise Edition
  • Clear customer and order management
  • Dynamic segmentation of customers based on properties and shopping behaviour
  • Automatic document generation, e.g. invoices or cancellations
Shop configuration

Intuitive operation, numerous features, comprehensive configuration options: Shopware creates an agile and straightforward work routine.

  • Intuitive user guidance during the installation process
  • Multichannel capability: unlimited number of shops including management via a backend
  • Completely multilingual
  • Many language packs available
  • Comprehensive and customisable dashboard
  • Simple creation and integration of forms
  • Comprehensive import and export functions with freely definable profiles and mappings
  • Easy configuration of shipping and payment option
  • Risk management to avoid payment defaults
  • Any number of filtering options
  • User management with various login data and rights and roles management
  • Central and intuitive media management
  • Find things quickly thanks to universal and powerful search in the backend
  • Configurable error pages
  • Partner programme with individual tracking links and automatic commission calculation
Design

The Shopware design is well thought out right down to the last detail and optimised for each available device. The design of your shop is fully customisable thanks to the open template structure.

  • Fully customisable online shop design
  • Professional design templates
  • Conversion-optimised design already available with the standard theme
  • Fully responsive display that is optimised for all end devices
  • Powerful search function can be expanded with the “Smart Search” premium plugin
  • Configurable content search for products, manufacturers and shop pages available in the Enterprise Edition
  • Integrated eCommerce CMS - Shopping Worlds
    • Drag and drop editor for landing pages and category pages
    • Ready-made templates including settings and media
    • Exciting customer journey thanks to the storytelling function
  • Adjustable catalogue listings and customisable filter functions
  • Configurable HTML and text emails
Marketing

Your success is close to our hearts: You can find various marketing functions to additionally boost product sales in the Standard Edition of Shopware.

  • Vouchers and discount codes
  • Product exports for price search engines and affiliate platforms
  • Creation of dynamic product catalogues with flexible filter criteria – product streams
  • Automated, customisable shop display and customer-specific campaigns and content – customer streams
  • Powerful promotional functions such as time-controlled discounts with the Advanced Promotion Suite premium plugin
  • The most important SEO functionality already integrated as standard
  • Optimised for mobile-first indexing
  • Integrated blog function
  • Email marketing and newsletter functions with the Smart Newsletter premium plugin
  • Comprehensive statistics including bounce analysis
  • Bonus points system via the Bonus System premium plugin
  • Time-controlled product and content campaigns with Shopping Worlds and Live Shopping premium plugin
  • Creation of responsive and SEO-optimised content elements with digital publishing function
Technology

Lean, efficient and powerful: Shopware exclusively uses state-of-the-art technologies to provide you with a secure and scalable system.

  • Shopware is completely open-source and available on GitHub
  • Compatible with the latest PHP version
  • Service architecture based on Symfony and Dependency Injection
  • SSL capable
  • Configurable cron jobs
  • Fully documented REST API
  • Elasticsearch integration
  • Blue-green deployment for incremental updates on cluster systems
  • Use of additional frameworks, e.g. jQuery, AngularJS or Ember.js possible
  • Composer integration
  • Migration assistant for simple switchover to Shopware available as a free plugin
  • Comprehensive caching layer (HTTP, entities, search indexing)
  • CAPTCHA and honeypot solutions to avoid spam
Expandability

If you are missing a particular function, you can access our comprehensive plugin range in the Shopware Community Store.

  • More than 3,500 plugins, templates and interfaces in the Shopware Community Store
  • Standard interfaces for the most popular payment providers and options including PayPal, Klarna, credit cards, etc.
  • Various interfaces for common systems such as ERPs, newsletters, online market places, payments, etc.
  • Plugin manager in the backend for simple management, purchase, installation and update of your plugins
  • Plugin compatibility with multishops
  • Plug-and-play installation of plugins
  • Twelve premium plugins developed by Shopware to enhance your shop with clever functions
Support

Choose from various support options and flexibly bookable support packages independent of your Shopware edition. Choose the option best suited to your needs.