Features

Product management

Products are at the heart of your online business – from one standard software solution, Shopware provides you with everything you need to effortlessly get started selling.

Intuitive creation of products and categories
Infinite number of products
Import and export of products
Maintenance of product types and characteristics
Product can be assigned tags (tagging system)
Creation and management of your own free text fields
Variant capability and filtering of item variants
Creation and sale of virtual products
Sale of customised products free from the Professional Edition and higher
Product ratings and cross-selling function

Customers and prices

Managing customers and orders, as well as various pricing configurations, belong to the core functionalities of your online shop.

Rule-based prices, e.g. certain customer properties or shopping basket configuration
Customer group-specific prices
Country-specific currencies and tax rates
Creation of customer groups and customer profiles
Structured shopping basket and checkout processes
Optional guest ordering without registration
Multichannel capability – B2B and B2C
Special B2B features available in the Enterprise Edition
Clear customer and order management
Automatic document generation, e.g. invoices or cancellations
Take orders quickly and easily via the administration

Shop configuration

Intuitive operation, numerous features, comprehensive configuration options: Shopware creates an agile and straightforward work routine.

Intuitive user guidance during the installation process
Multichannel capability: unlimited number of shops including management via a backend
Any number of sales channels, shops, links
Completely multilingual
Many language packs available
Simple creation and integration of forms
Comprehensive import and export functions with freely definable profiles and mappings
Easy configuration of shipping and payment option
Risk management (via rule builder) to avoid payment defaults
Any number of filtering options
coming soon User management with various login data and rights and roles management
Central and intuitive media management
Find things quickly thanks to universal and powerful search in the backend
Configurable error pages
Tagging function for grouping customers, products, etc.

Design

Shopware’s design has been carefully considered right down to the last detail and optimised for every available device. Your shop design is completely customisable thanks for the open source template.

Fully customisable online shop design
Professional design templates
Conversion-optimised design already available with the standard theme
Fully responsive display that is optimised for all end devices
Powerful search function
Integrated content management system (CMS)
- Drag & drop editor for creating pages such a landing pages, category pages or detail pages
- Quick View free from the Professional Edition and higher
- Storytelling / Section-by-section scrolling free from the Professional Edition and higher
Social Shopping free from the Professional Edition and higher
Adjustable catalogue listings and customisable filter functions
Configurable HTML and text emails

Marketing

From the standard version of Shopware, we provide you with various marketing features that have been specifically designed to boost your sales.

Vouchers and discount codes
Product exports for price search engines and affiliate platforms
Creation of dynamic product catalogues with flexible filter criteria – product streams
Powerful promotional functions such as time-controlled discounts
The most important SEO functionality already integrated as standard
Optimised for mobile-first indexing
Comprehensive statistics including bounce analysis
Creation of responsive and SEO-optimised content elements via CMS functions
Standard Google Analytics integration (recording of all relevant ecommerce figures)

Technology

Lean, efficient and powerful: Shopware exclusively uses state-of-the-art technologies to provide you with a secure and scalable system.

Shopware is completely open-source and available on GitHub
Compatible with the latest PHP version
Symfony full stack
SSL capable
Dataprotection and Cookie-consent-tool
API-first – all processes can be operated via API
Elasticsearch integration
Bootstrap, Twig & JQuery as frontend technologies
Blue-green deployment for incremental updates on cluster systems
Use of additional frameworks, e.g. jQuery, AngularJS or Ember.js possible
Composer integration
Migration assistant for simple switchover to Shopware *available as a free plugin
Comprehensive caching layer (HTTP, entities, search indexing)
coming soon CAPTCHA and honeypot solutions to avoid spam
CSRF protection
Production template

Expandability

With over 3,500 plugins and themes available in the Community Store, you can easily add new features to your shop.

More than 3,500 plugins, templates and interfaces in the Shopware Community Store
Standard interfaces for the most popular payment providers and options including PayPal, Klarna, credit cards, etc.
Various interfaces for common systems such as ERPs, newsletters, online market places, payments, etc.
Plugin manager in the administration for simple management, installation and update of your plugins
Plugin compatibility with multishops
Plug-and-play installation of plugins

Support

Whether Professional Edition or Enterprise – you have various support options available to protect your investment for the long-haul.

Freely bookable support options with different scope
International product support from our headquarters in Germany
Comprehensive documentation
Complimentary first installation from Professional Edition and higher
Free updates for your shop with active Subscription from Professional Edition and higher
Huge Partner network to assist you in your project implementation