The success story continues: For the second year in a row, Shopware honors visionary online stores
On June 10, 2026, the time had come: The Shopware Visionary Award was presented for the second time as part of the Shopware Community Day (SCD). Under the motto “Celebrating the Bold,” Shopware recognized companies that do more than simply operate in digital commerce – they challenge conventions, push boundaries, and shape the future of ecommerce.
The award celebrates visionary B2B and B2C online stores that combine excellence, emotion, and efficiency in exceptional ways. A jury consisting of members of the Shopware management team selected the three winners.
From nomination to jury decision
The path to becoming a winner involved several stages. First, customers and partners were invited to nominate online stores. From all submissions, Shopware created a shortlist of twelve nominees, which were then showcased in the Community Hub. There, the community had the opportunity to support their favorites. Based on this public voting phase, six finalists were selected. From those finalists, the jury ultimately chose the three winners.
The finalists – diversity and innovation
The quality of the nominated online stores demonstrated that courage and creativity are deeply rooted in the Shopware Community. The six finalists were:
BUS – Industrial Tools
Faserplast AG
KoRo
MissPompadour
Villa Schmidt GmbH
Adam Matheis GmbH & Co. KG (Schlafgut)
All finalists brought bold ideas and innovative approaches to digital commerce. In the end, however, three of them stood out and particularly impressed both the community and the jury.
The winners of the Shopware Visionary Award 2026
MissPompadour
MissPompadour received the award in the “Emotion” category, demonstrating how seamlessly community, inspiration, and shopping experiences can come together in digital commerce. The online store has created a distinctive brand world that goes far beyond traditional product presentations, inspiring customers to confidently take on their own home improvement and design projects.
A key driver of this success is the combination of community engagement and authentic storytelling. More than 22,000 real before-and-after projects build trust, provide inspiration, and transform social proof into genuine purchase confidence. This experience is complemented by expert Q&As, tutorials, and project-based shopping journeys that make even complex DIY decisions approachable and easy to navigate.
MissPompadour also stands out through its modern omnichannel experience. Its dedicated app ecosystem combines AR capabilities, AI-powered color visualization, multilingual commerce, and connected point-of-sale experiences to bridge digital inspiration with practical application. At the same time, the company continues to drive community-led growth through a rewards-based engagement model, user-generated content, and scalable in-house technology.
MissPompadour’s ability to create exceptional commerce experiences is also reflected in its impressive track record of industry recognition. The brand has received multiple Shop Usability Awards, including the overall winner title in 2022 as well as awards in the categories “Home, DIY & Garden,” “Community,” and “Mobile Experience.”
The MissPompadour online store was developed in collaboration with Y1 Digital AG.
➝ Learn more in the MissPompadour Case Study ➝ Visit the award-winning MissPompadour online store ➝ Discover seamless omnichannel commerce solutions
BUS – Industrial Tools
BUS – Industrial Tools received the award in the “Efficiency” category, demonstrating how complex B2B processes can be managed efficiently, scalably, and future-proof with Shopware. The Dutch company relies on a fully connected commerce architecture that brings together its webshop, ERP system, and warehouse scanning app within a centralized Shopware platform – powered by real-time data to ensure seamless operations throughout the entire customer journey.
BUS particularly impressed the jury with its sophisticated B2B purchasing experience. Role-based permissions and customized approval workflows enable purchasing processes that are tailored to the needs of complex enterprise organizations. At the same time, its fully headless commerce platform provides the flexibility and scalability required to support continued growth. Today, the company manages more than 200,000 products across over 2,500 brands.
Beyond its technical architecture, BUS stood out for its measurable business impact. Automated processes and centralized workflows create the foundation for sustainable digital growth and operational efficiency. As a result, BUS demonstrates how modern B2B commerce can be both powerful and intuitive while remaining firmly focused on customer needs.
The online store was developed in collaboration with Friday Digital.
➝ Visit the award-winning BUS – Industrial Tools online store ➝ Learn more about scalable B2B commerce solutions ➝ Discover the possibilities of headless commerce with Shopware
Villa Schmidt GmbH
Villa Schmidt GmbH received the award in the “Excellence” category, showcasing how highly complex product portfolios can be combined with a premium digital shopping experience. The online store brings together advanced product configuration, strong performance, and sophisticated brand presentation to create a commerce experience that excels both technically and visually.
Particularly impressive is the scale of product complexity that Villa Schmidt manages digitally. More than 15,000 products, over 100 brands, and up to 25 trillion product variations are handled through the Shopware platform. A custom-built configurator enables customers to intuitively combine fabrics, colors, textures, and pricing structures – even for highly individualized products.
At the same time, the focus extends beyond functionality alone. High-quality visuals, a seamless customer journey, and integrated personal consultation create a premium shopping experience that consistently reflects the brand’s standards in the digital space.
From a technical perspective, Villa Schmidt relies on a flexible commerce architecture with ERP integration, automated processes, and a scalable infrastructure designed to support international growth. The result is a compelling example of how sophisticated product logic, exceptional user experience, and operational efficiency can successfully work together.
The online store was developed in collaboration with OPEN Digital Experience GmbH.
➝ Visit the award-winning Villa Schmidt online store ➝ Discover how brands create emotional and premium shopping experiences with Shopware Shopping Experiences
Awards and benefits for the winners
In addition to receiving the Shopware Visionary Award, the three winners were recognized with exclusive benefits:
An exclusive trophy including a digital online badge for maximum visibility
A charitable donation made in the winner’s name
The Visionary Award title, which can be displayed and used for one year
Award-winning stores setting new standards
This year’s Visionary Award winners demonstrate just how diverse digital excellence, emotional commerce experiences, and efficient operations can be. They inspire other merchants to think boldly, challenge conventions, and explore new opportunities in digital commerce.
At the same time, they embody the values that have always defined Shopware: open, authentic, and visionary.
For more information about the award, visit the Shopware Visionary Award landing page.
The winners of the Shopware Visionary Award 2025
Klapster – bringing stair design to life in 3D
Klapster demonstrated how technological excellence and emotional brand experiences go hand in hand. Their online store offers a photorealistic 3D configurator with multilingual support, enabling customers to intuitively plan their individual stair solutions.
Next-level innovation: Photorealistic 3D configurator – with AR features on the horizon.
Community power: An active fan community sharing ideas and driving engagement.
Emotional shopping: Turning stair planning from a dry project into a lifestyle experience.
The Klapster online store was implemented with the support of Schaltwerk Digital.
➝ Learn more about 3D and AR commerce ➝ Discover inspiring journeys with Shopware Shopping Experiences
Samen Schwarzenberger – tailor-made nature experiences
Samen Schwarzenberger is setting new standards in mass customization. With an intelligent configurator, customers can create their very own seed mixture – based on factors such as soil type, climate, or animal use.
Innovative customization: Complex data translated into an intuitive user journey.
Gamification for the community: Playful features make gardening a shared experience.
Holistic ecosystem: From podcasts to the point of sale – the brand is present across all channels.
The online store of Samen Schwarzenberger was brought to life in collaboration with Xerografix.
➝ Explore seamless omnichannel solutions
G. Wurm – rethinking B2B
As a B2B retailer of decorative items, G. Wurm exemplifies what holistic digital transformation can look like. With more than 8,000 SKUs, the company proves that scalability, efficiency, and emotional customer experiences in B2B commerce are no contradiction.
AI-powered scalability: Automatically generated, multilingual documentation for over 8,000 SKUs.
Digital offers: Streamlined B2B quoting – natively integrated in Shopware.
B2B UX: Emotive design and smart retargeting features simplify complex processes.
Unified hub: One platform for all customer touchpoints – from showrooms to trade fairs.
The online store was developed in collaboration with pixolith.
➝ Read the full G. Wurm case study ➝ Learn more about B2B commerce with Shopware ➝ Discover the potential of Shopware AI
A signal to the industry
The winners of the Visionary Award impressively demonstrate how diverse digital excellence, emotional commerce experiences, and efficient processes can be implemented. They inspire other merchants to take bold new steps – and embody the values that Shopware has always stood for: open, authentic, and visionary.
To the three winner online stores:
