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Visit brand guidelinesSimplify complexity and exceed customer expectations with Shopware
Performance, agility, and top-of-the-line security, fused into one powerful open-source ecommerce platform. Operate your business better and deliver exceptional experiences with Shopware. We specialize in complex commerce needs for B2B manufacturers, distributors and retailers, providing innovative solutions for next generation digital commerce.
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Trusted by leading brands
B2B Wholesale
From digital basics to next-level efficiency
As a B2B wholesaler, you navigate complex pricing, strict compliance, and legacy systems – all while customer expectations continue to grow. Staying competitive means relying on an ecommerce solution that’s flexible, future-ready, and built for the way you work.
Automotive & Trucking
Seamlessly integrate with OEMs, suppliers & automotive partners
We know automotive and trucking businesses depend on a large network of suppliers and OEMs. That’s why we offer seamless integration with your partners for fast communication and data exchange. Shopware automates procurement and inventory replenishment, helping keep all parties aligned for responsive business operations. API-first architecture supports external system integration, while B2B Components manage bulk contracts, special pricing, and custom invoicing for efficient operations.
Analyst recognitions
We understand the challenges of B2B selling
The need for digital solutions that connect your data and fully integrate with your ERP to meet customer expectations for digital self-service ordering is imperative. Optimizing sales with tools to enable them to sell faster and more efficiently, and increasing operational efficiency and time to order is a key way to differentiate your business. Now is the time to take your business into the future: streamline your sales processes, empower your teams and customers, and make smarter use of your resources. With our experience and powerful B2B selling features, we help you tackle these challenges head-on so you can sell more efficiently, grow sustainably, and stay competitive in today’s market.
B2B Ecommerce Compass 2026
The B2B Ecommerce Compass 2026 is a concise guide for companies looking to future-proof their digital sales. It shows why real progress in B2B commerce depends on digital maturity, stable architectures, and consistent data – not isolated features. The report focuses on scalability, automation, and the shift toward Intelligent and Agentic Commerce as a response to rising customer expectations and increasingly complex system landscapes.
Maximize your success with the right tools
In the fast-paced world of ecommerce, the right tools can make all the difference in achieving success. At Shopware, we understand the complex business operations that exist in today's marketplace and have developed a suite of powerful tools to help you improve your processes and reinforce strong customer relationships.
Rule Builder
Your central control unit in the Shopware admin. Implement a wide range of business processes quickly and simply, and create a tailored customer journey with just a few clicks. Specify, for example, which shipping costs, prices, and payment methods should be shown when.
Digital Sales Rooms
Showcase your latest product innovations, skincare lines, or pharmacy assortments in a personalized, interactive showroom experience. Offer your customers tailored consultations – anytime, anywhere. Build trust, speed up decision-making, and simplify the communication of complex products with a digital touchpoint that feels as personal as in-store.
B2B Components
Simplify B2B Wholesale operations by automating bulk orders, managing customizable product catalogs, and enabling smooth transactions. Effortlessly handle the complexities of B2B Wholesale supply chains and large-scale orders.
Flow Builder
Establish highly customized business processes and automate them so that they react to a range of triggers. Simplify even the most complex workflows and achieve more in less time.
Resources
Partner ecosystem
Tap into our thriving ecosystem of system integrator agencies and technology integrations. We can connect you with certified Shopware agencies that specialize in your industry for the right expertise.
Implementation accelerators
Leverage our extensive ecosystem of integrated technology stacks and pre-built configurators to connect data, streamline operations, and create seamless experiences.
Shopware Community Hub
Built with the community, for the community, it is dedicated to connecting and supporting our user community with key resources, events and learning paths.
Let’s meet up!
Connecting in-person is the best way to get to know you and your business. Contact us to schedule a meeting and visit our exhibitor stand at upcoming events.
Agentic Commerce Alliance
Shopware’s Agentic Commerce Alliance brings together leading technology partners to supercharge ecommerce with intelligent automation, personalized experiences, and data-driven insights.
Webinars
Shopware webinars offer expert-led, practical insights and best practices to help ecommerce professionals stay ahead and succeed in a rapidly evolving digital landscape.
Podcasts
The Commerce Famous Podcast from Shopware features in-depth conversations with industry leaders on trends, strategies, and real-world insights shaping the future of ecommerce.
Let’s talk
Ready to get started? We’re here for you. Discuss your business goals with a personal consultation.
Product demo
Dive deep into of our software and explore state-of-the-art features to accelerate your growth.
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