dotfly GmbH | Nachhaltige Shopware-Agentur für E-Commerce & KI-Integration | Köln
dotfly. is a sustainable Shopware agency based in Cologne, focused on e-commerce, AI integration, and sustainable digitalization.
We develop high-performance Shopware stores and digital solutions for companies in the DACH region that take conversion, performance, and responsibility equally seriously.
What makes dotfly. special as a Shopware partner?
We combine technical Shopware expertise with a holistic sustainability approach: from resource-efficient programming and green coding to accessible and long-lasting shop architectures. The result: shops that not only convert, but function reliably long-term and generate less CO₂ than the industry average.
Who we are?
Your digital agency from Cologne for successful e-commerce projects
dotfly. is an owner-managed digital agency from Cologne with an interdisciplinary team of 36 project managers, strategists, designers, and developers. We support companies and brands across all areas of digital communication: from strategy, UX concept, AI, and design through to technical implementation and targeted online marketing.
With more than 25 years of experience and numerous successfully completed e-commerce and Shopware projects, we have the expertise needed for even complex or highly individual requirements. We work in a user-centred, solution-oriented way with a clear ambition to make digital projects sustainably successful.
Our goal
Measurable results, enthusiastic target audiences, and genuine sustainable impact. Some of our clients and projects can also be found on our website:
https://www.dotfly.de/projekteWhat we do
As an experienced digital agency for e-commerce and digital transformation, we support companies from B2B and B2C, from mid-sized businesses to international enterprises. Brands such as GLS Bank, Bitburger, Valensina, SINN Spezialuhren, med4rent, and Praxisdienst already trust our expertise.
Whether PIM integration, ERP integration, AI-powered search, middleware solutions, or the digitalization of traditional sales channels: we make brands digitally tangible and drive measurable success.
B2B and B2C Online Shop Development
- Individual online shops & templates
- Web applications
- Responsive design & mobile shopping solutions
- Shop migrations (e.g. from OXID, Magento, or Shopware 5)
- AI-powered product search integration with FACT-Finder
- Platforms and portals
- CRM, PIM, and ERP interfaces for Shopware
- Headless commerce and API-first architectures
- Sustainable web development: Green Coding & Green UX
Online Shop Optimisation
- Landing page optimisation & conversion improvement
- Usability testing and UX optimisation
- AI-powered search
- Accessible online shops for legally compliant selling (BFSG-compliant)
Online Shop Management
- Technical support & shop maintenance
- Strategic further development & individual consulting
- Online marketing (SEA, SEO, newsletter, social media)
- Performance tracking & ongoing optimisation
Online Marketing & Multichannel E-Commerce
- Marketplace integration (e.g. eBay, Amazon)
- Google Merchant Center integration for Shopware
- Search engine advertising (SEA)
- Newsletter & social media marketing
- Gamification solutions such as competitions & ad games
- AI-driven e-commerce strategies and automation
Who do we work for?
We support marketing decision-makers, e-commerce managers, and sustainability-oriented companies in Germany, Austria, and Switzerland in their digital transformation from strategy through to the finished shop.



