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Webmatch is a Cologne-based Shopware Platinum Partner specializing in complex e-commerce projects. Since becoming a Shopware Partner in 2012, we have been helping mid-sized businesses, consumer brands, retailers and international enterprises build scalable digital commerce platforms that support long-term business growth.

Our focus goes far beyond implementing online shops. We design, develop and continuously evolve Shopware solutions that integrate seamlessly into existing IT landscapes and business processes. Whether B2C, B2B or omnichannel commerce, we create maintainable and scalable architectures that connect commerce with ERP, PIM, DAM, CRM, marketplaces, point-of-sale systems and other enterprise applications.

We believe that successful e-commerce is built on robust architecture, clean data structures and sustainable technology decisions. By combining proven standard software with tailored solutions, we help our clients address complex business requirements while maintaining flexibility, scalability and low operating costs over the long term.


Our team supports clients throughout the entire project lifecycle - from strategic consulting and solution architecture to UX, implementation, system integration, optimization and ongoing development. This long-term partnership approach enables our clients to continuously adapt their commerce platforms to changing customer expectations and business needs.

Today, Webmatch consists of around 35 e-commerce specialists and is part of the Friends Digital Group, one of Germany's leading owner-managed digital agency groups. Together, we deliver future-ready commerce solutions that create measurable business value and provide a solid foundation for sustainable digital growth.