Press releases

Here you will find the latest information about Shopware and details about all innovations relating to the Shopware universe.

9 March 2021
Former Magento Lead Evangelist Ben Marks joins Shopware as Director

Shopware, one of Europe’s leading providers of ecommerce solutions, has announced another major step in its international growth strategy: former Magento Lead Evangelist Ben Marks has joined the Shopware team to quickly drive expansion of the intern...

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25 February 2021
“Shopping Ads with Google” now available as an integrated feature in the Shopware Cloud

The feature “Shopping Ads with Google” is now available as an integrated feature in the Shopware Cloud. In this interview, Christoph Schier, Strategic Partner Manager at Google, explains whats up with the feature.

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15 February 2021
Shopware and Adyen deliver new payments integration to help merchants meet evolving business

A new payments integration by Adyen for Shopware 5 and 6 helps merchants accept global and local payment methods through all sales channels, manage risk, and expand quickly, all in one integration.

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2 February 2021
shopware AG expands its management

Shopware has made the necessary arrangements for a successful future and expanded its management with two new employees. Winfried Hering now supports Shopware CEOs Sebastian and Stefan Hamann as the new COO, while Jennifer Tribbels assumes the newly...

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18 January 2021
Shopware donates 20.000 Euro to charities

In 2020, shopware AG had its 20th anniversary, and to celebrate that occasion, decided to donate more than 20.000 Euros to charities close to their heart. The special thing about this fundraising campaign was the involvement of the community, which ...

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24 November 2020
Brand new online wine merchant Wine&Something storm lockdown sales

The competitive UK online wine market has just welcomed an indie underdog: Wine&Something. The brand new merchant provides high quality, affordable wines from small, independent family-owned wine producers from all the major wine regions around the ...

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29 September 2020
Flowbox releases plugin for user-generated content

The visual marketing company Flowbox now joins forces with the agency DutchDrops to deliver its first plugin for the ecommerce platform Shopware. The plugin which will make it possible for companies using Shopware to embed user generated content (UG...

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21 September 2020
Shopware will be exhibiting a fresh Clound solution at DMEXCO @home

At DMEXCO @home on 23 and 24 September 2020, Shopware will present the new Cloud Solution “Shopware Starter Edition”. Participants can experience all popular formats known from DMEXCO in Cologne in a flexible and uncomplicated way via an event platform

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7 September 2020
Shopware levels up its management

Shopware strengthens its position by having Boris Redlich join their management board As the new International Sales Director, he is taking over from Herbert Lefering, who is moving to a new area of responsibility at shopware AG as the Director Knowled

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28 August 2020
Shopware Included in Gartner’s “Magic Quadrant” for First Time

Shopware, one of the German-speaking world’s leading e-commerce solutions, has been included in one of research and consulting company Gartner’s Magic Quadrants for the first time: the August 2020 Magic Quadrant for Digital Commerce. According to Ga...

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22 June 2020
Shopware Introduces New “Progressive Web App”

Shopware is taking a new approach to the frontend: At this year’s Shopware Community Day, which was held in a virtual environment due to the coronavirus crisis, shopware AG presented its new Progressive Web App (PWA). The PWA was developed by the sh...

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18 June 2020
Big news at the Community Day: Shopware 6 Now Available as a Cloud Solution

At this year’s purely digital Community Day, Shopware announced that a cloud solution has now been added to their product portfolio: the so-called Starter Edition. With this addition, Shopware aims to support entrepreneurs and start-ups and make the...

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25 May 2020
Shopware 6 solution extended with native shipping integration via Sendcloud

For years, Sendcloud has been one of the most popular plugins in the Shopware store. As a result, the shipping tool is now a native integration for Shopware 6, as Sendcloud GmbH becomes an even larger part of the Shopware partner network.

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15 May 2020
Free digital event: Shopware Community Day to take place on 18th & 19th June 2020

Given the situation surrounding coronavirus, the Shopware Community Day 2020 will take place as a purely digital event over the course of two days. Shopware invites participants to take part on 18th and 19th June for the 10th round of this unique in...

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30 April 2020
Uncertainty surrounding Magento 1: Shopware publishes migration white paper

Many online retailers, whose shop is based on the eCommerce platform Magento, are currently unsettled. The reason for is that Magento will be discontinuing its Magento 1 support as of July 2020. Given the uncertainty associated with this, many retai...

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26 February 2020
Inchoo becomes a Shopware partner

The shopware AG partner network is growing all the time; in Croatian agency Inchoo, Shopware has gained another expert partner with more than 11 years of experience in e-commerce. Inchoo was founded as a full-service e-commerce agency in 2008. They ...

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13 February 2020
Klarna Payments becomes a recommended Shopware 6 payment method

shopware AG and payment provider Klarna strengthen their partnership: Klarna is now an exclusive Shopware Preferred Technology Partner and one of the recommended payment solutions for Shopware 6. The corresponding plugin is compatible with the lates...

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15 January 2020
Shopware releases version 6.1

In May of last year, Shopware announced the next generation of their ecommerce solution, Shopware 6, and has since published various early access releases. Now after months of integrating feedback from their international community, today the compan...

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5 December 2019
Mollie becomes one of the recommended Shopware 6 payment solutions

Shopware, the leading German provider of e-commerce solutions, and Mollie, a Dutch provider of smart payment services, join forces. Shopware users will therefore be able to integrate Mollie into their shops.

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16 September 2019
Shopware and Mailchimp partner to support growing businesses

Shopware, one of the leading open source ecommerce platforms, and Mailchimp, a leading platform for marketing automation tools, have established a strategic partnership to offer a free Mailchimp integration for Shopware.

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Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal