Press releases

Here you will find the latest information about Shopware and details about all innovations relating to the Shopware universe.

1 March 2022
Shopware and its two founders support Caritas International aid for Ukraine

shopware AG, along with the company's founders, brothers Stefan and Sebastian Hamann, are supporting the German NGO Caritas International to help provide emergency humanitarian aid towards those affected by the Russian invasion of Ukraine.

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8 February 2022
Shopware Raises USD 100 Million in Growth Capital from Carlyle and PayPal

Shopware, a leading digital commerce software solutions provider in the DACH region, today announced it has raised USD 100 million in growth capital from global investment firm, Carlyle (NASDAQ: CG), and PayPal (NASDAQ: PYPL), the global payments an...

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1 December 2021
New Shopware TV series: "Spotlight" highlights merchants' success stories

With a new series format on its streaming platform Shopware TV, the shop system manufacturer shopware AG now offers unprecedented insights into the success stories of selected customers. The first episode "The Anti-Conformist", which is being releas...

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8 November 2021
Shopware bolsters C-suite with CPO Josua Seiler and CFO Ralf Marpert

shopware AG, a leading provider of ecommerce solutions, today announces that it has promoted Josua Seiler to Chief Product Officer and Ralf Marpert to Chief Financial Officer. Seiler and Marpert will join co-CEOs and founders Stefan and Sebastian Ha...

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5 October 2021
Shopware eyes further international growth with two critical new hires from Magento

Shopware AG, a leading provider of ecommerce solutions, today announces the appointment of Kathleen Claes, to the position of Director of Partnerships & Alliances and Katy Wilson to Integration Partner Executive.

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22 September 2021
Shopware founders in the finals of the “EY Entrepreneur Of The Year” competition

For more than 20 years, the brothers Stefan and Sebastian Hamann have developed software solutions for online trading with their company shopware AG, which is based in Schöppingen. During this time, they have taken a leading role, and as pioneers, t...

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17 September 2021
Webscale Powers Shopware’s Enterprise Cloud Delivery into North America

Webscale, the cloud platform for modern commerce, today announced that it has entered into a strategic partnership with Shopware AG, a leading ecommerce system used by some of the largest European brands, retailers and manufacturers across both B2C ...

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8 September 2021
Shopware recognized in Gartner® Magic Quadrant™ report for the 2nd year in a row

Shopware, the leading open commerce platform, has been included in the Gartner® Magic Quadrant™ for the second time in a row. Gartner, Inc. delivers actionable, objective insight to executives and their teams. In this Magic Quadrant report, the "Co...

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2 September 2021
Shopware Community Day 2021: Shopware commits to openess

At this year’s Shopware Community Day, Shopware celebrated its open commerce philosophy together with 5,000 digital attendees. On three virtual stages and in over 30 masterclasses, the software company introduced ground-breaking new features, inspir...

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26 August 2021
Shopware Community Day 2021 with Steve Wozniak and Gary Vaynerchuk

On September 2nd 2021, the Shopware Community Day will take place for the eleventh time – and with the most exceptional speaker line-up in the history of the SCD, including presentations from Apple Co-Founder Steve Wozniak and Gary Vaynerchuk, one o...

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27 July 2021
Shopware releases ecommerce VOD service: Shopware TV

shopware AG breaks new ground when it comes to infotainment: today the software provider released a video-on-demand service with content about all things ecommerce. In doing so, Shopware becomes the first company to launch such a project, making it ...

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4 May 2021
New service: Shopware Markets now available

Today sees the release of Shopware 6.4, the latest version of shopware AG’s software line. With this release a highly anticipated feature is added to the software: Shopware Markets. This new service was created in collaboration with Shopware’s partn...

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18 March 2021
Overdose becomes Shopware Enterprise Partner

The Shopware partner network continues to grow and today, the leading ecommerce platform is happy to announce another strong addition. Overdose, a leading global full-service digital agency, is the latest Shopware Enterprise partner to join the ecosyst

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9 March 2021
Former Magento Lead Evangelist Ben Marks joins Shopware as Director

Shopware, one of Europe’s leading providers of ecommerce solutions, has announced another major step in its international growth strategy: former Magento Lead Evangelist Ben Marks has joined the Shopware team to quickly drive expansion of the intern...

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25 February 2021
“Shopping Ads with Google” now available as an integrated feature in the Shopware Cloud

The feature “Shopping Ads with Google” is now available as an integrated feature in the Shopware Cloud. In this interview, Christoph Schier, Strategic Partner Manager at Google, explains whats up with the feature.

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15 February 2021
Shopware and Adyen deliver new payments integration to help merchants meet evolving business

A new payments integration by Adyen for Shopware 5 and 6 helps merchants accept global and local payment methods through all sales channels, manage risk, and expand quickly, all in one integration.

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2 February 2021
shopware AG expands its management

Shopware has made the necessary arrangements for a successful future and expanded its management with two new employees. Winfried Hering now supports Shopware CEOs Sebastian and Stefan Hamann as the new COO, while Jennifer Tribbels assumes the newly...

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18 January 2021
Shopware donates 20.000 Euro to charities

In 2020, shopware AG had its 20th anniversary, and to celebrate that occasion, decided to donate more than 20.000 Euros to charities close to their heart. The special thing about this fundraising campaign was the involvement of the community, which ...

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24 November 2020
Brand new online wine merchant Wine&Something storm lockdown sales

The competitive UK online wine market has just welcomed an indie underdog: Wine&Something. The brand new merchant provides high quality, affordable wines from small, independent family-owned wine producers from all the major wine regions around the ...

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29 September 2020
Flowbox releases plugin for user-generated content

The visual marketing company Flowbox now joins forces with the agency DutchDrops to deliver its first plugin for the ecommerce platform Shopware. The plugin which will make it possible for companies using Shopware to embed user generated content (UG...

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Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal