Shoptoberfest North America
Bavarian Bierhaus
121 Opry Mills Drive
Nashville, TN
Get ready for Shoptoberfest 2026! 💙 Our annual tradition continues in a great new location, with Nashville vibes. Get ready for German beer and food, live music, a hat-making station, Oktoberfest games and prizes. It will be an amazing celebration of our ecommerce community. Registration is open and tickets are going fast. Merchants, event sponsors, and media attend for free!
What is Shoptoberfest?
Shoptoberfest is not a typical event. It's an immersive cultural experience for the ecommerce community!
No boring speeches
No "words from our sponsors"
No pointless panels
No commercials
Hear from online retailers and B2B sellers sharing personal experiences solving complex commerce challenges and delivering innovative buying experiences...while enjoying German food, live music, and an all-day open bar.
2026 Shoptoberfest Sponsors
We're grateful for the support from our sponsoring partners, whose advocacy and generous contributions play a pivotal role in the success of the Shoptoberfest. On behalf of the entire community, thank you!
See highlights from Shoptoberfest 2025
Media Partners
Event Schedule
- 15/09/2026, 02:00 pm - 9:00 pm CST
Event Kick-off
Registration & Opening Remarks, 2:00-3:15pm
Jason Nyhus
President & GM of North America, Shopware
After Party
6:00pm, Sponsored by Hawksearch & ImpaqX
Merchant TED Talks
The program will feature short high-impact talks from merchant speakers sharing innovative solutions for commerce operations, customer experience and insights.
- 15/09/2026, 03:15 pm - 6:00 pm CST
Neil Gole
VP Digital Platforms & Operations, UPPAbaby
Mike Relich
Independent Board Member, Tilly's
Staci Lantz
CEO & Founder, Imagine Home Digital
Julia Hartley
Ecommerce Manager, MW Springs
John Kreuch
Director of Ecommerce Technology, LifeTime Fitness
Kenny Roelofsen
Marketing Manager & Partner, Abilene Machine
Alex Brynou
Globa Director of Systems Architecture, Helen of Troy
Heather Leider
Digital Program Manager, Hexagon Agility
