Artificial Intelligence is the ultimate trending topic – and it's indispensable here on the Shopware blog too.
In this edition of AI Insights, Stefan Hamann shows how intent-based, dynamic frontends make commerce situational – and why static templates no longer suffice in an age of agents.
Agents are fundamentally reshaping ecommerce. Stefan Hamann explains why GEO alone is not enough, how agentic commerce works, and what merchants must do now to stay visible and purchasable.
Our partner uptain explains how AI helps reduce cart abandonment and recover lost revenue. Discover how personalized, context-based interventions enhance customer experiences and boost conversion potential.
Stefan Hamann highlights how autonomous agents make buying decisions, which KPIs matter most, and how to prepare your store for machine-to-machine commerce.
In this guest post, our partner Nosto explains why AI-powered search has become essential for online stores – and how agentic AI is redefining product discovery and personalization.
ChatGPT's Shopping Assistant shortens the ecommerce funnel to half a second. Shopware CEO Stefan Hamann demonstrates how it works – and what steps companies must now take to ensure visibility in the age of agentic commerce.
Discover how Shopware and the Agentic Commerce Alliance are shaping an open, fair, and AI-driven future for digital commerce.
AI is reshaping commerce: agents handle search and checkout, with decisions made in split seconds. Shopware CEO Stefan Hamann explains why merchants must focus on data, storytelling, and experiences to stay relevant.
Discover why Agentic Commerce is more than a trend – and how Shopware and industry leaders are building the future of AI-powered, brand-driven ecommerce.
What happens when AI meets community? Learn how Shopware explored the future of commerce, agentic AI, and real-world use cases together with partners and guests at the AI BBQ 2025.
With its new shopping features, ChatGPT is becoming a powerful sales channel – offering integrated product recommendations directly in the chat. Learn how to optimize your product data to get your online store featured in AI-driven results.
In this post, we'll explain AI's role in ecommerce and its benefits to both businesses and consumers.
Artificial intelligence offers you many opportunities to improve your everyday ecommerce business. This article details the benefits that Shopware's AI-powered capabilities yield.
Discover how you can automate business processes with Shopware, the benefits of doing so, and the impressive efficiency improvements online retailers like BIOMARIS and Thomas Philipps have already experienced through Shopware process automation.
What is the value contribution of Artificial Intelligence in B2B ecommerce? Is AI truly a gamechanger, or is the hype exaggerated? Discover which specific use cases and technologies are particularly promising for B2B leaders.
In May, four new features were presented at the Shopware Community Day that have a lot to offer – whether in terms of Artificial Intelligence, Spatial Commerce or B2B. Find out more about the new functions and benefits for your business here!
From promising possibilities to specific use cases: Discover the transformative power of artificial intelligence in this blog post, provided by our partner agency teamblau.
In this blog post, Stefan Hamann talks about the transformative impact of AI in B2B commerce and the necessity of embracing AI to stay competitive. Learn more about strategic insights and practical steps to integrate AI in digital commerce.
Would you like to know what Shopware founder Stefan Hamann thinks of his Hawaiian shirt and why fashion disasters will soon be a thing of the past? Virtual fittings make it possible and will positively change ecommerce! Read more about it here!
Discover in this post why innovation is so crucial to us, the features it brings, and what our customers and partners can look forward to in the future.
In this blog post, Stefan Hamann reflects on the significant past two years and sets his sights on a future that will be profoundly influenced by Spatial Commerce and AI in digital commerce. Learn more here!
Commerce Famous host Ben Marks sits down with a special guest: Stefan Hamann, the co-founder and CEO of Shopware, who shares his vision on AI in ecommerce and discusses the evolution of the industry over the past 20 years.
Learn in this blog post how ecommerce merchants can harness the power of AI and Spatial Commerce to raise their profile and lower their costs.
Find out how AI and data analysis are transforming our product and empowering our merchants with cutting-edge services. Dive in now!
How is AI-powered personalization changing the landscape of customer experience in online stores? What are the key strategies for implementing AI-driven personalization in ecommerce? Get to know more about that in this blog post!
Stefan Hamann, CO-CEO and founder of Shopware, about personas, the concept behind and why they don't make good detectives.
The new and free study from Future Commerce reveals how ecommerce companies are currently utilizing AI, where untapped potential still exists, and how the industry will be transformed by AI in the future. Learn more now!
AI encompasses much more than what is reported in the media. To fully understand its revolutionary potential, we need to dive deeper. Our CEO Stefan Hamann himself is passionate about this topic and gives insights and ideas for the use of AI in commerce.
Generative artificial intelligence is the topic on everyone’s radar right now. How can you make productive use of powerful AI tools? Read usability expert Frank Puscher’s thoughts in this post and watch the fascinating AI talk from SCD.
The Shopware Community Day this year was wonderful! Get a glimpse of the highlights here, and also the chance to watch all the videos of the speaker sessions and panel discussions.
