Insights, strategies, and best practices for scaling complex B2B commerce and driving sustainable digital transformation.
AI agents can automate B2B buying – but only if they understand who is buying, what they are allowed to order, and under which terms. Explore why customer context could become one of the most important foundations for agent-driven B2B commerce.
What happens when B2B complexity meets D2C speed? Discover how a unified hybrid commerce architecture can simplify operations, connect sales channels, and create a more scalable foundation for growth.
Our partner Klizer explains how B2B distributors can use Shopware to simplify complex purchasing processes, connect critical business systems, and create efficient self-service experiences.
Part 7 of the B2B Ecommerce Compass 2026 explores how B2B organizations can adopt agentic commerce through a controlled maturity path – from operational AI to assisted and autonomous agents while maintaining governance, trust, and control.
Part 6 of the B2B Ecommerce Compass 2026 explores how embedding AI into B2B operations automates processes, improves data quality, supports sales, and lays the foundation for scalable, agentic commerce.
Eight Gold medals and recognition in 11 of 12 categories: Discover where Shopware stands out in the 2026 Paradigm B2B Combine and which strengths matter most for midmarket B2B businesses.
AI is reshaping expectations in B2B commerce – but technology alone isn't enough. Discover why operational readiness, connected systems, and clean data are becoming the real competitive advantage in the 2026 B2B Commerce Trends & Opportunities Report.
What exactly is commerce orchestration, and why is it becoming a key success factor for growing online retailers? Learn how to centrally manage complex commerce ecosystems, automate workflows, and future-proof your business.
Part 5 of the B2B Ecommerce Compass 2026 explores why real-time data has become the foundation of trusted commerce – and how accurate, consistent, and transparent data drives trust, conversion, and scalable B2B commerce across every channel.
Learn how B2B organizations are addressing payment complexity, sales tax compliance, and ERP-connected workflows. Insights from experts at Cronix, BlueSnap, Zamp, and Shopware.
Part 4 of the B2B Ecommerce Compass 2026 explores why hybrid buying is becoming the default in B2B – combining self-service efficiency with sales expertise to create seamless, scalable buying journeys.
Over the past 15 years, B2B commerce has transformed from an overlooked market into a strategic priority. Industry expert Andy Hoar shares his perspective on cloud, composability, agentic AI, and what makes B2B fundamentally different from B2C.
Different dealers. Different prices. Different product access. Explore how sporting goods brands can reduce pricing inconsistencies, improve dealer experiences, and scale operations with centralized ecommerce systems.
Why is 2026 set to become a turning point for B2B commerce? Discover the key trends shaping the future in this Expert Insights interview.
Discover how to digitize complex B2B processes – and why the right commerce platform is key to scaling efficiently and turning complexity into a competitive advantage.
What makes Italian B2B ecommerce so complex – and how can businesses turn that complexity into an advantage? Discover practical insights from B2B expert Paola Corain.
Part 3 of the blog series explains why industry-specific complexity becomes an integration challenge. Learn how companies make business logic executable across systems to create the foundation for efficient, scalable B2B commerce.
Discover how to manage customer-specific pricing with rule-based logic – centralized, scalable, and visible directly in your storefront.
In this article, our partner SiteVibes explains why personalization in B2B goes far beyond marketing – and how it drives more efficient buying processes.
Drawing on experience in complex ERP-driven organizations, Slava Kravchuk, CEO of Atwix, explores why integration alone doesn’t guarantee ecommerce growth.
As an expert in digital sales strategy, Alexander Steireif analyzes why in B2B ecommerce it is not the platform, but the underlying structure, that ultimately determines margin and profitability.
Scalable B2B commerce is not a technology challenge – it’s a matter of organizational design. Part 2 of the B2B E-Commerce Compass 2026 blog series explores why the operating model ultimately determines scalability, efficiency, and AI readiness.
Understand how B2B pricing works – from pricing strategies and models to implementation across ERP, CRM, and ecommerce systems.
The B2B Ecommerce Compass 2026 explains why digital maturity alone is no longer enough. Part 1 of the blog series analyzes the current state of B2B commerce, rising customer expectations, and why scaling fails without stable foundations.
Which B2B ecommerce software is really right for your business? Find out what features modern B2B platforms offer and what you should look for when choosing one.
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You know the benefits of replatforming, but your boss is pushing back? Discover the typical excuses many bosses use and how to skillfully counter them to move your project forward.
Shopware B2B expert Tim Jurchen explains why traditional processes in B2B are no longer enough – and how self-service, automation, and AI will shape future growth.
Which B2B ecommerce platform is right for your business? We compare six established solutions – including features, hosting models, integrations, and pricing. Find the right platform for your B2B strategy.
Discover how hyper-personalization is reshaping B2B ecommerce – from dynamic pricing to AI-powered recommendations – and explore the key trends for 2025.
How can B2B brands leverage marketplaces without losing control over pricing and customer relationships? Learn how to balance marketplaces and omnichannel commerce for long-term success.
