From global business trends and hot product news to community events and developer know-how. Get all the content you need to stay ahead.
Entdecke, wie du bestehende CAD-Dateien mit nur einem Klick in webfähige 3D-Modelle umwandelst – direkt in Shopware. CAD to 3D File Conversion macht aus Produktionsdaten interaktive Produkterlebnisse.
With Shopware 6.7.7.0, you can look forward to improvements such as an enhanced Google Analytics 4 integration, new possibilities for working with 3D content, and an updated cookie consent experience. Learn more here!
Discover why page speed in ecommerce directly impacts conversion rates and revenue – and which practical measures can make your store measurably faster.
ExpandNow explains why global ecommerce expansion doesn’t have to be complex, even with VAT, sales tax compliance, fraud management, and other challenges involved.
The Global Kick-Off event for all Shopware employees recently took place. This blog post offers insights into the program, the atmosphere, and the key topics discussed.
In this edition of AI Insights, Stefan Hamann shows how intent-based, dynamic frontends make commerce situational – and why static templates no longer suffice in an age of agents.
The B2B Ecommerce Compass 2026 explains why digital maturity alone is no longer enough. Part 1 of the blog series analyzes the current state of B2B commerce, rising customer expectations, and why scaling fails without stable foundations.
With Shopware 6.7.6.0, we’re releasing the first minor release of this year. It delivers focused improvements for security, performance, and daily admin workflows. Discover what’s new in this blog post.
A year of challenges, milestones, and shared success – join us as we look back on 2025 and say thank you to the Shopware community.
Agents are fundamentally reshaping ecommerce. Stefan Hamann explains why GEO alone is not enough, how agentic commerce works, and what merchants must do now to stay visible and purchasable.
Part 3 explores PayPal’s evolution from a simple checkout option to a strategic commerce platform. It highlights new features, deeper Shopware integration, and agency programs that help merchants boost conversion and unify online and offline payments.
Shopware's new caching system reduces permutations, caches for logged-in users and the Store API, and provides granular control. This delivers faster page loads, higher cache hit rates, and better reverse proxy support.
Shopware Services, based on the Shopware App system, are a new way to deliver functionality made by Shopware to shops using Shopware. Read this blog post to learn about changes implemented that make Services and the App system even more secure and robust.
Shopware B2B expert Tim Jurchen explains why traditional processes in B2B are no longer enough – and how self-service, automation, and AI will shape future growth.
Shopware Gateways are here! Sync App logic directly with the shop for real-time control (checkout, customer context, more). Your feedback built this—now help us shape what’s next.
Shopware 6.7 delivers impressive performance results – and 8mylez put them to the test in real-world conditions. Discover how theory meets practice and what it means for your scalability plans.
Tariffs, price swings, and supply chain chaos are testing every manufacturer. Learn how companies are finding stability through smarter sourcing, operational efficiency, and digital tools that turn uncertainty into an advantage.
A brief overview of the differences between Slack and Discord and how things in Discord work compared to Slack.
Part 2 dives into the hidden complexity of cross-border payments. From currency risks to local payment preferences. It shows how PayPal’s global infrastructure helps Shopware merchants expand internationally with less cost and fewer barriers.
With Shopware 6.7.5.0, you’ll benefit from greater transparency for inherited content, a new skills overview for Shopware Copilot, more flexible SEO control, and several additional improvements. Learn more here!
Our partner uptain explains how AI helps reduce cart abandonment and recover lost revenue. Discover how personalized, context-based interventions enhance customer experiences and boost conversion potential.
How do you turn shoppers into loyal fans? Our extension partner PremSoft shows how bonus points and a well-designed loyalty program can drive stronger customer relationships – complete with data, tips, and real-life examples.
Stefan Hamann highlights how autonomous agents make buying decisions, which KPIs matter most, and how to prepare your store for machine-to-machine commerce.
In this guest post, our partner Nosto explains why AI-powered search has become essential for online stores – and how agentic AI is redefining product discovery and personalization.
Discover how Shopware Consulting Services prepare your online store for high-traffic seasons – with expert performance optimization, scalability audits, and peace of mind when it matters most.
Here is a collection of resources dedicated to Shopware development and related topics. Learn about opinions and recommendations from the community, various tutorials, blog posts, and other updates on "what's cooking" in the Shopware ecosystem.
With this blog post we reach out to inform you about postponing the next Shopware major release from 2026 until 2027. Read to learn why we did this change and what happens to extended support.
What will the furniture market look like in 2026? From 3D/AR to B2B: Discover which trends matter and how to master them with Shopware.
Discover why Gartner® named Shopware a Visionary in the 2025 Magic Quadrant™ for Digital Commerce – and how innovation drives our open ecosystem.
Part 1 of our three-part Shopware x PayPal series explores how PayPal evolved from a simple payment button to a complete checkout infrastructure – creating faster, seamless shopping experiences for Shopware merchants.
