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Shopware recognized in 2021 Gartner® Magic Quadrant™ for Digital Commerce

Shopware recognized in 2021 Gartner® Magic Quadrant™ for Digital Commerce

To the German article

We’re excited to announce: Shopware has been included in the Gartner Magic Quadrant for the second time in a row! Find out what the Gartner Magic Quadrant is all about here.

A brief introduction: Gartner and the Magic Quadrant 

If you're in the IT business, you're probably already familiar with the name Gartner: Gartner, Inc. delivers actionable, objective insight to executives and their teams. More than 14,000 clients in over 100 countries around the world rely on Gartner research and advisory services to help them make informed business decisions. Gartner Magic Quadrant, which is published annually for several categories, is also a seminal document. It provides investors, vendors and manufacturers with guidance for their market segments.

How do you get into the Magic Quadrant? 

The Magic Quadrant is based on Gartner research and provides a graphical competition analysis. Companies are evaluated in a number of categories related to their "Completeness of Vision" and "Ability to Execute".

In the final graphic, four quadrants are mapped on a two-dimensional matrix according to "Completeness of Vision" and "Ability to Execute", into which the relevant companies are classified:  

  • Challengers  
  • Leaders  
  • Visionaries  
  • Niche Players

Gartner analysts re-evaluate the Magic Quadrant each year, considering changing market and customer requirements as well as trends. As a result, not only is the portfolio re-evaluated but the criteria for inclusion and positioning in the quadrant are also reviewed annually. Accordingly, major changes compared to the previous year are not uncommon. This year, Shopware is part of the Magic Quadrant for the second time - in the "Digital Commerce 2021" category. In addition to the positioning in the quadrant, Gartner writes about all the companies depicted as part of a detailed report.

How did Shopware perform?


Shopware continued to be recognized in the "Niche Players" by Gartner. As a mid-sized company, we believe, being mentioned in the Magic Quadrant already is a great achievement.

We believe, a major contribution to the improvement was probably made by the rapidly advancing product maturity of Shopware 6. For us, this represents a significant step in the right direction and strengthens us in our efforts to pursue our vision.

Find out more information on what makes Shopware a Niche Player in Gartner Magic Quadrant here.

What does the renewed recognition in the Magic Quadrant mean for Shopware?

For Shopware, we’re honoured to be recognized in the Gartner Magic Quadrant and, coupled with the positive development compared to the previous year, even more gratifying. 


In addition, the Gartner Magic Quadrant offers vendors the opportunity to identify potential that they have not yet exhausted. Since this year’s research by Gartner, several aspects have been identified and already put into action by Shopware: In order to advance our internationalization, we recruited Ben Marks to our company and thus also have transatlantic representation. In the area of Cloud & Automation, we are actively working on a PaaS solution and with regards to the topic of Production Change Management, a new preview feature, the Shopware Publisher, has been released. It is available free of charge in the Enterprise Edition from version 6.4 onwards.  

Overall, we are extremely positive about the future and are striving full throttle to complete our vision! Would you like to go into more detail? Then it's worth looking at the report from Gartner!   

Learn more about our recognition in the 2021 Gartner Magic Quadrant for Digital Commerce in the report!

Access the report now


1 https://www.gartner.com/en/about
2 https://www.gartner.com/en/research/methodologies/magic-quadrants-research 

Gartner, Magic Quadrant for Digital Commerce, 31 August 2021, Jason Daigler et. Al.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Shopware.

GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.


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