New
01/07/2026
What Developers learned at Shopware Community Day 2026
From OAuth2 and Kubernetes to AI-driven development and the 6.7 cache rework—here's your technical recap of every session from Shopware Community Day 2026.
Content to level up your business
The freshest ecommerce insights, expert advice, and product news
From global business trends and hot product news to community events and developer know-how. Get all the content you need to stay ahead.
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New
01/07/2026
AI hype vs. reality: What actually drives business value today
Organizations are investing billions in AI, yet measurable results often remain elusive. Data and AI expert Christina Stathopoulos explains why successful AI initiatives start with business outcomes, not technology.
New
30/06/2026
Shopware PaaS (native) authentication is moving to Shopware Account
Authentication for the native Shopware PaaS platform is moving to Shopware Account. Learn what is changing, who is affected, and what you need to do before the migration.
New
29/06/2026
Simplifying complexity in B2B Commerce: Overcoming payments and tax challenges
Learn how B2B organizations are addressing payment complexity, sales tax compliance, and ERP-connected workflows. Insights from experts at Cronix, BlueSnap, Zamp, and Shopware.
New
24/06/2026
Revamping Shopware project creation using the CLI
The Shopware CLI project creation experience has been completely revamped. It guides developers through environment setup, deployment, and CI/CD configuration while reducing setup friction, preventing common issues, and accelerating project onboarding.
New
24/06/2026
B2B ecommerce compass 2026 (Part 4/7): Why hybrid buying becomes the default in B2B commerce
Part 4 of the B2B Ecommerce Compass 2026 explores why hybrid buying is becoming the default in B2B – combining self-service efficiency with sales expertise to create seamless, scalable buying journeys.
18/06/2026
Shopware Visionary Award 2026: These 3 online stores were honored at the Shopware Community Day
The Shopware Visionary Award 2026 celebrates online stores that set new standards in digital commerce through innovation, creativity, and technological excellence. Discover this year’s winners and their success stories.
17/06/2026
Shopware Payments: The future-ready payments solution for modern commerce.
Meet Shopware Payments, the platform-native payments solution built right into Shopware. Learn what makes it different, how it works, and why it represents the next evolution of payments in commerce.
16/06/2026
Shopware 6 Release News: Discover the new features in June 2026
With Shopware 6.7.11.0, you can expect, among other things, improvements for mail template previews, storefront search, and new possibilities for future storefront development. Find out more here!
16/06/2026
AI in production: tracing and evaluations with the OpenAI-compatible API
Most developers have built something with an LLM. But how do you know if the output is actually good? This session explores how tracing and evaluations help monitor AI interactions, measure quality, track costs, and build reliable AI-powered features.
15/06/2026
This was Shopware Community Day 2026: New features, major announcements, and highlights
More than 1,500 attendees, new features like Shopware Nexus and Shopware Payments, inspiring sessions, and countless conversations: Discover the highlights of Shopware Community Day 2026.
08/06/2026
Andy Hoar on why B2B commerce needs its own playbook
Over the past 15 years, B2B commerce has transformed from an overlooked market into a strategic priority. Industry expert Andy Hoar shares his perspective on cloud, composability, agentic AI, and what makes B2B fundamentally different from B2C.
05/06/2026
Shopware Boost Day 2026
Boost Day brings the Shopware community together for collaboration, learning, and real conversations. From hands-on coding and debugging to AI, PayPal, and Shopware CLI discussions, it's all about sharing knowledge and building better software together
28/05/2026
Shopware Nexus: the native, event-based Integration Platform enters general availability
Shopware Nexus introduces a new approach to ecommerce integrations. In this deep dive from our recent open stage session, discover how the native iPaaS helps developers and agencies build reliable, reusable, and scalable workflows directly inside Shopware.
28/05/2026
How a blog turns your webshop into a traffic machine
Our partner H1 explains why blogging is essential for ecommerce and how to extend Shopware 6 with the Blog plugin to create a fully featured, SEO-ready blog.
27/05/2026
From niche online store to scalable platform: how Miniature Market grows without losing its community
How do you scale a complex niche ecommerce business without losing your community? Discover how Miniature Market successfully tackled this challenge.
22/05/2026
SCD 2026: What to expect at Shopware Community Day 2026 on June 10
Shopware Community Day 2026 is just around the corner! Discover what to expect at SCD 2026, which speakers and sessions are on the agenda, and why this event stands out from other industry conferences.
21/05/2026
Managing dealer-specific pricing and product access in the sporting goods industry
Different dealers. Different prices. Different product access. Explore how sporting goods brands can reduce pricing inconsistencies, improve dealer experiences, and scale operations with centralized ecommerce systems.
12/05/2026
Why 2026 will be a turning point for B2B commerce in the Netherlands
Why is 2026 set to become a turning point for B2B commerce? Discover the key trends shaping the future in this Expert Insights interview.
06/05/2026
Shopware 6 Release News: Discover the new features in May 2026
With Shopware 6.7.10.0, you can look forward to a new Agentic Commerce sales channel, improvements to the storefront and administration. Additionally, the first agentic capabilities for Copilot and new metrics for Shopware Analytics will be coming soon.
05/05/2026
Inside the Shopware Community UnConference: why this event hits differently
Inside the Shopware Community UnConference: where the agenda is built in the room, honest conversations matter more than slides, and real connections happen.
04/05/2026
Agentic Commerce is not dead. The discovery layer just moved.
After the rollback of Instant Checkout, the “death of Agentic Commerce” was quickly declared. Stefan Hamann sees it differently – and explains why the real disruption is not happening at checkout, but in discovery.
28/04/2026
Modernizing complex commerce with Shopware and applied AI
Discover how applied AI transforms complex commerce processes with Shopware – and why it’s becoming a key operational driver. A guest article by Tania Sottrel, SVP of Partnerships at Snapshot Design.
23/04/2026
Complex commerce solved: How to turn growing complexity into a competitive advantage
Discover how to digitize complex B2B processes – and why the right commerce platform is key to scaling efficiently and turning complexity into a competitive advantage.
21/04/2026
Emerce 100 2026: Shopware ranked leading open source ecommerce platform
What does the Emerce 100 recognition mean for you? Discover why open source, data control, and flexible architecture are essential in ecommerce.
17/04/2026
Shopware 6 Release News: Discover the new features in April 2026
With Shopware 6.7.9.0, you can look forward to many new features, including the withdrawal button, product bundles, and chat history for Shopware Copilot. Learn more here!
14/04/2026
More efficiency through automation: improved GMV collection
Automated, transparent, and with no extra effort: Discover how the improved GMV collection simplifies your processes and ensures greater fairness in the Shopware ecosystem.
09/04/2026
Italian ecommerce and B2B complexity – expert insights from Paola Corain
What makes Italian B2B ecommerce so complex – and how can businesses turn that complexity into an advantage? Discover practical insights from B2B expert Paola Corain.
07/04/2026
B2B ecommerce compass 2026 (Part 3/ 7): Why industry complexity becomes an integration challenge
Part 3 of the blog series explains why industry-specific complexity becomes an integration challenge. Learn how companies make business logic executable across systems to create the foundation for efficient, scalable B2B commerce.
02/04/2026
A first look at Nuxt Layers and theming in Composable Frontends
Composable Frontends introduces Nuxt Layers-based scaffolding for Shopware. Build performant, SEO-ready storefronts faster with inherited templates, semantic design tokens, and core pages out of the box. Less duplication, more extensibility.
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